Manage the commercial and marketing tasks for the beverage category: NESCAFE and NESQUIK brands. Work as Category Marketing Manager dealing with all aspects of the franchise commercial framework: brand building initiatives, pricing strategies, ICP plan development, advertising, promotions and shopper marketing activations.

Directed integrated marketing program: product development, positioning, pricing, marketing strategy, and advertising for personal and oral care brands including Colgate, Protex, Palmolive, Irish Spring and diversified sub-products. s Led adaptation of global brand strategy and regional launch of Colgate 360°, the largest launch in the toothbrush category, winning best Go-to-Market campaign by effectively incorporating product claims in advertising and POP material.s Grew brand advocacy among dentists and dental practices. Worked with dental professionals, supported continuing education programs and annual free oral care clinics and seminars. s Achieved 30% increase in forecasted sales.

Managed AT&T – Multicultural Global Communication, the agency’s largest category account at above-standard profitability level, creating strategic advertising campaigns and marketing strategies (institutional and calling plans) for Hispanic market. Coordinated integration among all AT&T agencies and supervised all communication channels (mass, Internet and direct mail) ensuring brand/strategy alignment across all business lines. s Partnered with Multicultural Communications Director to assess channel, brand integration and conversion rate.s Leveraged national brand identity and the talent of Cristina Saralegui, recognized among “25 Most Influential Hispanics in America” to maintain category leadership during tenure.

Global Account Supervisor, 1996-1999 Directed brand equity alignment of $150 million Oil of Olay account partnering with regional account directors in Europe, Asia and Latin America. Leveraged international mindset and multilingual communication skills in Spanish, English, Italian and French to develop and communicate advertising, marketing strategies, promotions, pricing and product development.s Orchestrated the first private on-line global reporting system connecting all agency and Oil of Olay brand teams across the world.Senior Account Executive / Account Supervisor, 1994-1996Based in San Juan, Puerto Rico developed and executed advertising strategies, regional media and copy plans for Procter & Gamble (Ariel, Charmin, Always, Aleve, Sunny Delight, and Hawaiian Punch) and Mars (Snickers, M&M, Milky Way, Twix, Dove, Pedigree, Whiskas and Uncle Ben’s) for Colombia, Venezuela, Panama, Costa Rica, Peru and the Caribbean.s Successfully completed the Advertising at Mars program.

Jr. Account Executive / Account Executive Driven by challenge and adventure, secured overseas assignment managing Philip Morris (Marlboro, Merit and Chesterfield), the agency’s second largest account, and diversified products including Aprilia motorcycles, Bieffe helmets, Marzotto clothing and Francorosso travel.s Chosen as International Coordinator for Marlboro’s European campaigns.