• Develop and execute comprehensive and results-driven digital marketing strategies that align with our business objectives, Increase brand visibility, and generate high-quality traffic to our online platforms.• Efficiently manage and optimize digital marketing campaigns across various channels, including social media, email marketing, SEO, PPC advertising, and content marketing.• Responsible for overseeing and enhancing the overall performance and user experience of the Woori WON Mobile Banking app, ensuring the seamless delivery of convenient and user-friendly mobile banking services that consistently meet and exceed customer expectations.• Leads the management and optimization of both the Personal and Corporate Internet Banking platforms, spearheading their seamless operation, unwavering security, and intuitive user experience to provide online banking customers with a reliable, secure, and effortless banking journey.• Monitor the Woori Digital Banking website, ensuring it offers relevant and up-to-date information, intuitive navigation, and an aesthetically pleasing interface that captivates users and enhances their engagement with our digital banking services.• Oversees the social media channels of Woori Digital Banking, developing and implementing strategies to engage customers, disseminate information, and address their queries or concerns effectively.• Manages the mobile banking application, optimizing its functionality, performance, and user experience to enable seamless transactions and access to banking services on mobile devices.• Professionally addresses and resolves all online and offline digital banking-related queries by providing prompt and practical solutions.• Implement multi-channel campaign strategies that utilize various digital channels, such as Woori WON, email, mobile notifications, and social media, to engage customers and drive their transition to digital channels. Ensure consistent messaging and branding across all channels.

 Develop and manage online marketing campaign Content concept development to brief agency  Plan, oversee and manage, web, email, social media and display advertising campaigns. Maintain client relationship maintaining current social media campaign service Brainstorm for new digital marketing strategies Measure and report for all digital marketing campaigns Provide strategic perspective and recommendation on content development Creating and implementing a long-term communication strategy Providing strategic input and direction for the brand while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand. Bank Branch branding  TV media buying planning and monitoring Producing a yearly commercial calendar plan, liaising with management about marketing related issues.

❏ Adhering to Company digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all company digital-marketing related activities including coderstrustbangladesh.com, social media sites, micro sites and digital marketing campaigns.❏ Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO❏ Develop and write digital content and maintain content publishing editorial calendar❏ Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support❏ Develop creative briefs to give the internal creative team ❏ Ensure digital design is optimized for branding, impact, SEO, web development, etc.❏ Develop, manage and analysis of digital campaigns❏ Assist with Search Engine Marketing SEM programs and pay-per-click (PPC) campaigns❏ Assist with lead generation and handoff to the sales team❏ Manage internal and external email communication via marketing automation platform❏ SEO Guideline for all digital channels ❏ Communicate and collaborate with cross-functional teams in other business units to drive business objectives❏ Guide and monitor various international projects such as UNDP ,Save the children .❏ Enable and support sales with information and tools needed to meet customer needs❏ Monitor on page and off page SEO.❏ Identify opportunities for applying new technologies, digital products and services to online campaign

Responsibilities as a Manager Develop and Implement Comprehensive Marketing plan to include social media, print and online advertising. Planning & execution of paid search & display campaigns in Google ad-words. Campaign all social media post such as lead generation, brand awareness & engagement post. Provide training to sales team how to response customer on social media. Monitoring website performance, online campaigns performance, consumer buying behaviour with Google Analytics, tweaking if needed. Analyzing marketing data to improve online campaigns and website performance. Manage social media profiles of LCBS Dhaka (Facebook, Twitter, YouTube, LinkedIn, Google + & others) Plan and execute all web, SEO/SEM, maintain marketing database & email database for email marketing. Create content & design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Create & edit video for our YouTube channels & see the analytics. Identify trends and insights, and optimize spend and performance based on the insights. Promote and monitor social media branding and SMM performance i.e. Traffic, CTR, Social Engagement, Goal vs. Conversion etc. Align both online and offline events with social media profiles Analyzing the effectiveness of the campaign and using this data to inform future campaign Work with designer of all event related marketing materials and campaigns Create manage and implement all email marketing campaigns. Oversee and manage all company marketing team which includes staffing of expos and distribution of marketing materials. Communicate with different advertising agency Monitoring and analyzing market trends Studying competitors' products and services Preparing and managing marketing plans and budgets

Responsibilities as a Deputy Manager Develop and Implement Comprehensive Marketing plan to include social media, print and online advertising. Planning & execution of paid search & display network campaigns.  Monitoring website performance, online campaigns performance, consumer buying behaviour with Google Analytics, tweaking if needed.  Analyzing marketing data to improve online campaigns and website performance.  Manage social media profiles of LCBS Dhaka (Facebook, Twitter, YouTube, LinkedIn, Google + & others) Plan and execute all web, SEO/SEM, marketing database, email, and social media. Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Create YouTube video for our channels & see the analytics.  Identify trends and insights, and optimize spend and performance based on the insights. Promote and monitor social media branding and SMM performance i.e. Traffic, CTR, Social Engagement, Goal vs. Conversion etc Align both online and offline events with social media profiles Analyzing the effectiveness of the campaign and using this data to inform future campaign Suggest traffic driven content/news/article/blog to social media editorial personnel Provide feedback on public opinion, complaints and conversations surrounding the brand that are taking place in the social sphere Engage in social dialogue and monitor customer feedback & issues Monitor company’s live chat platform  Work with designer of all event related marketing materials and campaigns  Art direction for all newspaper advert  Create manage and implement all email marketing campaigns. Communicate with different advertising agency  Studying competitors' products and services Identifying target markets and developing strategies to communicate with them Preparing and managing marketing plans and budgets

Responsibilities as an Assistant Manager Marketing plan for LCBS Dhaka include social media, print and online advertising. Work closely with UK based Professional body ACCA & CIMA global. Work Closely with designer of all event related marketing materials and campaigns  Create manage and implement all email marketing campaigns. Expand and maintain customer email & sms database. Develop new partnership and industry related partnership. Oversee and manage all company marketing team which includes staffing of expos and distribution of marketing materials. Develop and implement all marketing and advertising projects. Communicate with various level corporate people. Monitoring and analyzing market trends Studying competitors' products and services Exploring ways of improving existing products and services, and increasing profitability Identifying target markets and developing strategies to communicate with them Preparing and managing marketing plans and budgets Managing the production of promotional material Liaising with other internal departments such as sales and distribution Traveling to Fair, Seminar, conferences and sales meetings Supporting and managing a marketing team. Identify Potential Markets Oversee new product Introductions Develop Pricing Strategies