- Media Planning, Strategy & Execution- Campaign Activation, Optimizations & Recommendations- Project & Team Management - Account Lead & Client relationship Management - Activating special campaigns like OTT via different partners & Publishers- Expertise on activating DCO & Data Driven campaigns - Expertise on work with Google special formats like Director Mix for youtube campaigns preferably run by some top Brands- Activating Brand Lift Studies via different Partners like Google(Youtube) & Nielson/Inmobi (TTD) to measure the impact of Ads

# Media Planning- Building digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.# Managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360# Account management responsibilities associated with display/ TrueView/ video/Audio campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 # Monitoring the account daily and monthly with respect to KPI defined by the Client# Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals# Creating different ad tags/ floodlight tags in GCM for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions# Collaborating with other internal teams to get implementation of tracking mechanism completed

• Managing End to End Programmatic, Social , Publisher Accounts(DFP) across different DSPs like TTD, DV360, Zemanta, Gemini & Ad serving tool DCM for APAC markets(Australia & NZ)• Campaign Monitoring including the basic tasks like set up, Ad Trafickking, Pacing, Optimizations & recommendations.• Experience on working PMP, Programmatic Guaranteed, Direct Sold and TV-Sync Campaign• Creating RTG Audience pool using pixels• Running Dynamic Re-targeting & Data Driven campaign in DV360• Dashboard creation & wrap up reports for ended campaigns.• Working on setting up Conversion Pixels, Floodlight Activity across different toolsTools Used : TTD, DV360, Zemanta, Gemini, Impulse Screen, Ad Manager 360, DCM, Facebook etc

Programmatic - US Market • Setting up Display, TRV and Video campaigns for different international advertisers that includes monitoring and optimization while campaign is running. • Managing Programmatic campaigns activities including Set Up, implementation, budget management, Ads optimization ,Ad Trafficking, , Tags uploading, Tags Wrapping of paid Programmatic campaigns.• Worked on US market with the some international brands.• Assist the onshore in the day-to-day operation like Creative Trafficking, Creative uploading, Creating and suggesting relevant audience, Creating different tracking tags and Implement them on Programmatic platforms like DV360(DBM) ,RUN DSP, Trade desk etc• Experience with Bids and Budget management, Campaign Management, Account Monitoring for various Advertisers both in Programmatic and Social Marketing. Also provided insights, recommendation with optimization of the account.• Providing Mobile, Tablet and Desktop Screenshot of relevant sites after each ad go live to the clients.• Perform Quality Assurance like: to assist with completion Daily, Weekly, and Monthly QA checklists.• Providing Insights and Optimizations for ended Campaigns• Helping Onshore campaign manager in optimizing campaign different account running on different platform and providing performance dashboard for different international advertiser etc Software Used : Display & Video 360(DBM), The TradeDesk, Run DSP, BrightRoll, Turn, MediaMath, AAP(Amazon) etc

• Daily Reporting • Assist the onshore in the day-to-day operation like campaign set up, Creative Trafficking, Creative uploading, Creating and suggesting relevant audience, Creating different tracking tags and Implement them on Programmatic platforms like DBM ,RUN DSP, Trade desk etc• Providing Mobile, Tablet and Desktop Screenshot of relevant sites after each ad go live to the clients.• Perform Quality Assurance like: to assist with completion Daily, Weekly, and Monthly QA checklists.• Providing Insights and dashboard for ended Campaigns• Helping Onshore campaign manager in optimizing campaign different account running on different platform and providing performance dashboards. Software Used : DBM, TTD, Run DSP, Facebook, Adobe Audience Manager etc