Founder & Executive Director | Light Up BangladeshOctober 2021 – PresentAs the Founder and Executive Director of Light Up Bangladesh, I lead a not-for-profit dedicated to empowering youth (15-25) from low-income, garment-based communities through life skills, employability training, and entrepreneurial education. Since 2021, I have developed and implemented the Community-Based Life Skills Development Program, focusing on self-confidence, communication, critical thinking, and… Show more Founder & Executive Director | Light Up BangladeshOctober 2021 – PresentAs the Founder and Executive Director of Light Up Bangladesh, I lead a not-for-profit dedicated to empowering youth (15-25) from low-income, garment-based communities through life skills, employability training, and entrepreneurial education. Since 2021, I have developed and implemented the Community-Based Life Skills Development Program, focusing on self-confidence, communication, critical thinking, and teamwork, with the goal of impacting over 100 youths by 2024.Key Responsibilities:1. Leadership & Strategy: Oversee overall direction, program development, and execution, ensuring alignment with our mission to equip youth with skills for future challenges.2. Program Development: Design and deliver training on life skills, employability, and entrepreneurship, collaborating with local educators and industry experts to create tailored curricula.3. Partnerships & Fundraising: Build strong partnerships with local schools, NGOs, and industry stakeholders to secure internships, jobs, and entrepreneurial opportunities for graduates. Lead fundraising and donor engagement efforts to sustain and expand operations.4. Monitoring & Impact: Implement monitoring systems to evaluate program effectiveness and continuously improve our training approaches.Key Achievements:1. Successfully scaled the Life Skills Program, impacting over 100 youths across multiple regions.2. Established partnerships with garment industry leaders to provide job placements and internships.3. Launched COVID-19 recovery initiatives focused on digital literacy, job readiness, and mental health support.4. Secured sustainable funding through grants, corporate sponsorships, and community engagement, ensuring organizational growth.Through strategic leadership and a commitment to youth empowerment, I continue to drive the growth and impact of Light Up Bangladesh, helping create brighter futures for underserved communities. Show less

• Coordinated the DPM (Direct Procurement Method) based project selection, evaluation, and implementation work for several governmental entities.• Identified and established new business opportunities for multiple military operated industrial units related to health & hygiene products, automobile assembling, footwear, leather products, LED & CFL lighting systems, food graded packaging for export markets, and steel structured building components, etc. • Developed and finalized business… Show more • Coordinated the DPM (Direct Procurement Method) based project selection, evaluation, and implementation work for several governmental entities.• Identified and established new business opportunities for multiple military operated industrial units related to health & hygiene products, automobile assembling, footwear, leather products, LED & CFL lighting systems, food graded packaging for export markets, and steel structured building components, etc. • Developed and finalized business contract agreements; created MoU with local and international partners for several governmental projects.• Developed all types of in-house communication and business promotional materials, presentations, and digital content management related to website and social media sites. Show less

• Developed the brand marketing plan, promotional strategies, and annual marketing budget preparation for several service outlets related to food, health, beauty, and loyalty program. • Maintained strategic affiliation with partner organizations to generate mutual customers and incremental revenues for all the service outlets.• Around 40% of the monthly hotel revenue generated by the marketing and promotional activities compared to 20%-25% in past years. • Developed all types of… Show more • Developed the brand marketing plan, promotional strategies, and annual marketing budget preparation for several service outlets related to food, health, beauty, and loyalty program. • Maintained strategic affiliation with partner organizations to generate mutual customers and incremental revenues for all the service outlets.• Around 40% of the monthly hotel revenue generated by the marketing and promotional activities compared to 20%-25% in past years. • Developed all types of in-house communication materials, prepared newsletters and public relations stuff (press releases, media invitation letters, gift materials, etc.), presentation materials, and sponsorship profiles. • Directed the membership program of the hotel in terms of the strategic partnership that aided in generating more than 2000 members Show less

• Developed, coordinated, and implemented effective media and communications plan appropriate for the globally renowned FMCG brands (Dettol, Harpic, Lizol, Veet, Trix, Airwick, Mortein, Bangladesh Navy, Western Union, Fevicol, etc.)• Maintained healthy media contacts and arranged press conferences with the media professionals and media outlets.• Supervised the key media accounts and generated new business opportunities through business pitch presentations.

• Developed, coordinated, and implemented effective media and communications plan for the globally renowned brands (Lux, Lifebuoy, Close Up, Surf Excel, Wheel, Vim, etc.) of the leading FMCG Company Unilever Bangladesh Ltd.• Executed the media strategies of the branded TV reality shows and live outdoor campaigns such as Global Hand Washing Day by Lifebuoy, Lux-Channel i Super Star, Vim Cooking Show, Surf Excel presents Painting Exhibitions by the disabled children, etc.