Md. Sazzad Ali Email and Phone Number

• Driving organization’s business development strategies, enhancing its current portfolio, and exploresnew business opportunities.• Efficiently executing business strategies that are in line with organizational objectives.• Coordinating with regional partners to identify new market opportunities, and builds workingrelationships amongst a diverse network of buyers and sellers to assess market demand and providenew roadmaps.• Performing cost-benefit analysis and financial modelling of new business diligence reports andregulatory restrictions on new business ventures.• Relationship building with industry players and develop strategies to leverage network for businessopportunities and partnerships.• Collaborate with internal stakeholders to identify opportunities for portfolio enhancement.• Formalize new business agreements with identified partners, suppliers and vendors.• Formulate targets and KPIs aligned with business development strategies.• Guide business development research reports on potential revenue streams and business threats.• Developing of business intelligence frameworks to improve data analytics, predictive modelling andmarket assessments.

• Looking after the alternate sourcing and sales channels of the organization (Retail, JBP and CB).• Developing product research initiatives for understanding future impacts on product offerings andproduction.• Endorsing demand creation strategies and new product service offerings to improve revenuestreams and meet market demands.• Leading identification of opportunities to optimize business processes.• Building relationships with local and cross-border suppliers, distributors, partners, and vendors.• Evaluating existing partnerships and sales efforts with an eye toward building on what works andchanging what doesn’t.• Lead collaboration with sales, marketing, customer-service, and client relationship managementteams.• Formulate targets and KPIs aligned with CCO for driving the Channel strategies.

• Monitoring assortment performance in DeepCat level to drive and track performance across allarea in BAU period as well as during campaigns to ensure healthy progress along set targets.• Works with different teams to identify and implements solutions and support CommercialDirectors/CCO to drive process efficiencies & business goals.• Performing price competitiveness analysis to ensure market leadership in terms price point.• Monitor progress, perform gap analysis, subsequently propose strategic adjustments to ensuresustainable growth.• Developing price bucket wise DeepCat assortment targets and ensure transparent tracking ofthose targets for management and teams.• Analyze KPIs related to Catalog and assortment conversion rates.• Monitor and drive Assortment health, impression rate, A2C conversion and Selling Assortmentpercentage.• Prepare assortment growth plan aligning with the yearly business plan for achieving businesstargets.• Work closely with the leadership team to devise short/mid/long term catalog and commercial planskeeping local market dynamics in mind. Drive the efficient processes, SOPs and ensurecompliance, where relevant, to local regulations and governance systems.• Perform analyses of the market landscape and identify opportunities to further strengthen theassortment health and plan for potential risks.

• Creating and implementing strategies for the markets targeting appropriate audience to ensurereturn on investment.• Focus and improve the key matrixes of the business such as website traffic, conversion rates,customer acquisition & retention, basket value and reducing bounce rates through a better UX/UI.• Developing marketing strategies both digital and traditional for establishing a strongcommunication ground for the audience.• Drive successful execution and delivery of E-commerce operations' solution & implementation.• Influence leadership within the service areas to create and maintain alignment around the businessobjectives, measurable benefits, success criteria, scope, and constraints impacting service delivery.• Provide E-commerce operational expertise during project planning, development and productionsupport. Collaborate with the stakeholders to lead E-commerce requirements gathering andanalysis.• Commercial Planning and populate the website in accordingly in coordination with Marketing andCategory management team.• Regularly communicate with the 3rd party vendors for ensuring product availability and priceupdate.• Managing the warehouse and maintain fulfillment consignments. Ensuring efficient and effectivedelivery system for on time product delivery.

• Managing the Content team and the studio. Manage and train local Content Management Executivesas per direction of Head of Shop Management and frequently communication with the central fornecessary updates of the country content team.• Create tools and guidelines to improve content creation quality in Procedure in conjunction with Headof Shop Management.• Analyze Key performance indicators related to product creation and product conversion rates.• Commercial Planning and populate the website in accordingly in coordination with Marketing andCategory management team.• Regularly communicate with the 3rd party vendors for ensuring product availability and price update.

• Leading and coordinating digital marketing & communication team.• Generating ideas for creative and innovative online branding, marketing and communication.• Design, build and maintaining Link3 Technologies social media presence across various media andensuring a constant stream of connectivity with the social mediums.• Identify and developing new business through networking and retention.• Play an advocacy role for Link3 in Social Media, engage in dialogues, redirecting queries toresponsible authority and answering questions where appropriate.• Measure and assessing all digital marketing campaigns against expected goals.• Collaboration with internal teams to develop contents and optimize user experience.• Review the technologies for keeping the company at the forefront of developments in digitalmarketing.

• On-page and Off-page optimization, Keyword research, Traffic analysis using Google tool(Webmaster, Analytics etc) and other SEO tools.• Managing Social Media pages and Social Media Marketing campaigns. Planning and implementingcontent marketing, brand promotion and Google Display Network (GDN) campaigns.• Coordinating creative and technical content writing team. Writing on-page and off-page content forwebsites. AdCopy, Classified Adds, Social Media posts, online product and service reviews,company profile, business descriptions, blogs and other Web 2.0 property writing.• Editing and Proofreading contents written by other team members.• Research and Development on a regular basis for making the contents more SEO friendly withinteresting and precise information.

Regular communication with existing and prospective clients. Preparing business proposal and presentation. Handle recruitment and selection activities. Arranging training & development programs for the employees. Help with HR related issues of the office.

Receiving inbound customer calls to deal with customer query and help them with account maintenance, promote and sell products. Help the customer by providing the right information to choose the accurate products that meet the customer requirement.