❖ Lead the formulation of the tactical sales strategy, Business plan Implementation program & budget within designated region.❖ Provide leadership & direction; and optimize Route to Market (RTM) & Distributor development design & development aim to deliver numeric distribution growth & increase sales revenue.❖ Champion Brand & Trade visibility within the region through excellent trade marketing execution & relationship management.❖ Market intelligence - be the go person on the region market insights & development strategy to counter competition growth & improve market share.❖ Engage & manage staff performance, capability development through coaching & field accompaniments.❖ Directly guide and monitor 03 Zonal Officer.❖ Closely Monitoring 24 Sales Officers.

❖ Increase availability & market share through increase coverage & ensuring proper visibility.❖ Achieve monthly sales target (different brand & channel wise) which is assign by the company.❖ Ensure proper visibility of products and merchandising of POSM in the area.❖ Close monitor the key performance indicator like (EC-Effective Coverage, LPC, and BPC etc) of every Sales Keeping Unit (SKU) wise and brand wise.❖ Directly guide and monitor 01 TSO & 17 DSR (Distributor Sales Representative) for generate highest output.❖ Prepare market intelligence report about competing brands and products, and recommend adjustment of own marketing mix.❖ Build superior team through on the job training & coaching.

❖ Increase availability & market share through increase coverage & ensuring proper visibility.❖ Achieve monthly sales target (different brand & channel wise) which is assign by the company.❖ Ensure proper visibility of products and merchandising of POSM in the area.❖ Close monitor the key performance indicator like (EC-Effective Coverage, LPC, and BPC etc) of every Sales Keeping Unit (SKU) wise and brand wise.❖ Directly guide and monitor 01 TSO & 17 DSR (Distributor Sales Representative) for generate highest output.❖ Prepare market intelligence report about competing brands and products, and recommend adjustment of own marketing mix.❖ Build superior team through on the job training & coaching.

❖ Ensure Coverage of the brand of each outlet & maintain KPI (Target, Effective Coverage, LPC, and BPC, PD outlet) by using sales software.❖ Ensure that proper reach of products through efficient planning and operation.❖ Directly guide and monitor 12 DSR, and 4 exclusive merchandiser for generate highest output.❖ Maintain & follow up all type of sales & marketing related activities as daily and monthly basis.