Morten Dalgaard Email & Phone Number

Copenhagen, Dk

Since joining LM in 2020, I’ve recognized the need to overhaul our technical infrastructure to better serve our customers. As a result, I led the strategic replacement of our outdated commerce platform, solidifying LM’s position as a top business partner in the industry. In my current role, I oversee and implement the customer experience strategy, driving LM’s vision through a Unified Commerce framework.Key Responsibilities:- Developing and executing the digital strategy for the installation segment to enhance customer engagement.- Directing the conceptual development and implementation of LM’s most successful customer-facing digital service initiatives on the new platform, collaborating with cross-functional teams to drive success.- Conceptualizing and executing sales-generating activities to support revenue growth and customer retention.- Managing the onboarding and migration of customers to the new platform, ensuring a seamless transition and high satisfaction.- Continuously exceeding KPIs and delivering results that surpass expectations, while managing budgetary commitments as product owner.- Facilitating successful collaborations across internal teams and external partners to ensure alignment and successful outcomes.

Copenhagen Area, Denmark

Responsible of managing and developing projects within new business opportunities for Saint Gobain brands (Brødrene Dahl). Special focus on understanding the digital business opportunities that emerge at the intersection between technologies that can change customer expectations. This to be translated into new ways of engaging with the consumer, laying the foundation for the future relation.In this role, my focus was on identifying our customers' needs. I developed and implemented Saint Gobain’s vision within a Unified Commerce framework to enhance the overall customer experience.- Developing and executing the digital strategy for the installation segment.- Conceptualizing a completely new loyalty framework based on engagement data.- Building and implementing data-driven award winning service concepts for end users.- Fostering effective collaborations both within the organization and with external partners.

Copenhagen Area, Denmark

As senior project manager, I led several business transformation projects, focusing on a deep understanding of customer experience and the identification of key business opportunities. My team successfully translated these insights into tangible improvements, resulting in the development of innovative digital products that met evolving customer needs and expectations.This experience proved to be a defining moment in my career, significantly altering my perspective on effective communication strategies. I transitioned from a traditional marketing approach, which often relies on explicitly promoting product features, to embracing the principles of "design thinking." This methodology aligns with my core belief that exceptional products require minimal overt marketing; their intrinsic value and inherent quality should be self-evident to the consumer. My engagement with Designit's organizational structure and culture provided invaluable practical experience in implementing this design-thinking philosophy and furnished me with a profound understanding of how best to utilize these principles in future endeavors.

Worked as account manager, where my main focus was B2B strategy and concept development. I was responsible for developing digital strategies and ensure the synergi between offline and online communication.

As senior project manager, I worked with online strategy and in-depth dialogue / CRM marketing. I was responsible for the development and maintenance of IBM's current B2B platform, as well as setting up a new acquisition program with Electric Vehicle Concept Better Place. This was done by creating entire new acquisition programs in Responsys from scratch, including all subsequent maintenance and optimization.

As project manager, I was responsible for the development and maintenance of SAS’s and Nykredit's online presence. I developed a number of award-winning tools and I also worked with user insight and tracking of online behavior. From primarily handling NetPeoples own clients, I worked the last year across the PeopleGroup’s companies to secure the synergy between offline and online communication.If was a driving part of the online execution of popular campaigns: Kims Jørgen, SAS (Uffe Ellemand), Toyota værkstedet (110%), TDC (Britta & Claus), Tuborg ('Det en ommer), Nykredit (Tænk Nyt)

Part-time job teaching 1-9 graders I worked as a substitute teacher at N. Zahle School. Math, english and history.

Copenhagen Area, Denmark

Song writing and sound engineering: TV shows, advertising, trailers. (Big brother, Fake it, Kims, Sonofon, Danfoss, TDC, GAC, IBM)Producer (Ghost produced) remixes and written songs for various artists in EU and US.

Cand.Merc Dcm, Branding Theory

Ha Dat