My Responsibilities:Planning Overall Retention Strategy: Implementing RFM segmentation and personalised multi-channel targeting.Monitoring User behavior and optimising KPIs via A/B testing on content and coupon mix for channels like WhatsApp, SMS, Push Notification, and Email. Improved the CTR and CR by 2X.Working on Loyalty Program from the Product and Marketing end: Identifying the ideal cohort for loyalty conversion.Scaled revenue contribution from 6% to 17% in a span of 1 year.Making a strategy for new initiatives like Predictions, Recommendations, DPM.Having Knowledge of the Warm-up strategy and other Set-up requirements for email, SMS, and WhatsApp marketing.Reporting Daily and monthly Performance Reports and making strategic decisions with the team.Data segmentation and Behavioral re-targeting

My Responsibilities:Planning Overall Retention Strategy: Implementing RFM segmentation and personalised multi-channel targeting.Monitoring User behavior and optimising KPIs via A/B testing on content and coupon mix for channels like WhatsApp, SMS, Push Notification, and Email. Improved the CTR and CR by 2X.Working on Loyalty Program from the Product and Marketing end: Identifying the ideal cohort for loyalty conversion.Scaled revenue contribution from 6% to 17% in a span of 1 year.Making a strategy for new initiatives like Predictions, Recommendations, DPM.Having Knowledge of the Warm-up strategy and other Set-up requirements for email, SMS, and WhatsApp marketing.Reporting Daily and monthly Performance Reports and making strategic decisions with the team.Data segmentation and Behavioral re-targeting

My Responsibilities:Assisting the company’s in all activities related to Digital Marketing, Campaign Management, AdWords, Facebook, Instagram Leads & conversion Ads.Handling weekly report of SEO activities including keywords ranking, bounce rate, organic visitors, etc. Reporting of campaigns with in-depth analysis. Improved the on-page SEO performance resulting in a page speed improvement of 50% and improvement in monthly organic traffic of 22%

My Responsibilities:Assisting the company’s in all activities related to Digital Marketing, Campaign Management, AdWords, Facebook, Instagram Leads & conversion Ads.Handling weekly report of SEO activities including keywords ranking, bounce rate, organic visitors, etc.On Page – Meta tag creation, Sitemap & robots.txt, creation, Heading tag optimization, Schema markup, Canonical optimization, Meta optimization, Broken Links, Etc.Off Page – Guest Blogging, Business Listings, info graphics, Articles Submission, Classifieds Ad Posting, Blog Commenting, Search Engine Submission, Image Submission, Profile Creation, PPT Submission, PDF Submission, Etc.