Mohammed Darwish Email & Phone Number

Dubai, AE

Dubai-UAE

• Key roles & responsibilities:Lead, improve and deliver the expert marketing capability of the MEPITEL(Middle East, Pakistan, Iran, Turkey, Egypt & Libya) marketing team.
• Engage with the consumer marketing team to prepare brand marketing strategy especially for brands that are affected by the changing regulatory environment.
• Prepare expert marketing strategies for relevant brands including Pyramid of influence, budgets and activation plans in line with Future Team/ category strategies.
• Develop all expert marketing material for improved effectiveness and speed to market.
• Identify and select the highest quality medical marketing agency(s) to help prepare the campaigns.
• Guide Medical Detailing Manager and help train Medical Detailing team to effectively implement agreed expert marketing activities

• Roles & responsibilities:
• Implementation of agreed strategies and action plans as per the company brand vision.
• Short term and long-term brand planning and forecasting.
• Brand life cycle management (Line expansions).
• Preparation of brand campaigns and Promotional tools.
• Control of brands’ A&P budgets against the set action plans.

• Roles & responsibilities:
• Introduction of brands to private and Institutional accounts.
• Promotion of brands in the accounts to increase consumption and MS.
• Execution of the set action plans to establish brand image in my accounts.
• Conduction of group meetings to increase brand awareness and advocacy.

• Introduction of Tavanic to the D.O.H
• Promotion of brands in the accounts to increase consumption & market shares.
• Execution of the set action plans to establish brand image in my accounts.
• Conduction of group meetings to increase brand awareness and advocacy.Key achievements:
• Successful introduction to the D.O.H. I managed to increase the consumption rate thus achieving an order repetition during the first year
• Achieved 170% of the allocated budget for Tavanic in the second year of launch in my territory

Mba, Marketing

M.B.B.S, Vet. Med.

Activities and Societies: Swimming, Scuba Diving, Safaries & Sports Head of Scout Association in Alexandria Veterinary College for 3.