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Mike Dean is a seasoned media and technology leader with over 20 years of experience in strategy, sales, product, data, and transformation initiatives. He is currently the President of Ampersand, a joint venture between Comcast, Charter and Cox, that unifies and simplifies data-enabled multi-platform TV advertising for marketers, content providers, and distributors. Ampersand, represents the largest share of multiscreen television inventory, backed by the richest set of deterministic and actionable data insights in the industry – including the largest addressable TV footprint in the U.S.Before joining Ampersand, Mike was a Managing Director at Deloitte Consulting, where he advised both new and traditional media clients on how to leverage technology and data to create value and drive growth. He also led the advanced advertising, data partnerships, and ad sales research functions at Paramount, where he was responsible for delivering data-driven media campaigns across linear, addressable, and digital TV inventory. Previously, Mike was VP of Programmatic and Advanced Advertising at Disney ABC and was responsible for advanced TV and digital programmatic. Additional prior roles include VP of Platform Sales at Videology, product management and partnership roles at Microsoft, and software developer at Dell.Mike has a proven track record of leading high-performing teams, developing innovative products and solutions, and forging strategic partnerships in the media and technology space. He is passionate about transforming the TV advertising industry and empowering customers with data and insights.
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PresidentAmpersand Feb 2024 - PresentNew York, Ny, UsAmpersand is a data-driven TV advertising sales and technology company, owned as a joint venture between Comcast, Charter, and Cox. We represents the largest share of multiscreen television inventory, backed by the richest set of deterministic and actionable data insights in the industry – including the largest addressable TV footprint in the U.S. Ampersand reaches 117 million multiscreen households, providing viewership insights and planning on 64 million households, in 200+ DMAs, across more than 165+ networks and in all dayparts. -
Board MemberIab 2024 - PresentNew York, New York, Us -
Board MemberVab 2024 - PresentNew York, Ny, Us -
Managing Director, Tmt (Technology, Media, & Telecommunications)Deloitte Consulting Nov 2021 - Feb 2024Worldwide, OoManaging Director in Deloitte Consulting’s Technology, Media, & Telecommunications practice focused on advising both new and traditional media clients on strategy, product, technology, data, and transformation initiatives. -
Svp - Advanced Advertising, Data, And Research & InsightsParamount Feb 2018 - Nov 2021New York, UsLed an organization that was accountable for * Advanced Advertising – P&L accountability of an organization with teams spanning product, data science, and sales that uses machine learning and optimization techniques to deliver data-driven media campaigns, guaranteed on advanced segmentation data, across linear, addressable, and digital TV inventory. * Data Partnerships & Addressable TV – accountable for data partnerships to power the advanced TV, addressable, and research and insights functions. Accountable for the partnership and technical enablement addressable TV across the Paramount footprint of broadcast and cable spanning across live linear, VOD, & OTT platforms. * Ad Sales Research & Insights – the ASR&I team is responsible for Sales portfolio metrics and the transformation of ad measurement from legacy currencies to modern big data currencies, metrics, and KPIs that drive business growth. -
Vp, Advanced And Programmatic AdvertisingDisney Abc Television Group Jun 2014 - Feb 2018Burbank, California, UsResponsible for data-driven, advanced, and programmatic ad sales across the Disney ABC portfolio and channels including: optimized and data-driven national linear, programmatic linear, addressable VOD (STB, app/OTT, web), and programmatic digital video and display. -
Vp, Media Platform Sales & SolutionsVideology, Inc. Feb 2011 - Jun 2014New York, New York, UsVice President – Programmatic Platform Sales (Mar 2013 - Jun 2014)Vice President – Asia Pacific (Aug 2012 – Mar 2013)Sr. Director (Feb 2011 – Aug 2012) -
Director Of PartnershipsVibrant Media Apr 2010 - Feb 2011New York, New York, Us -
Senior Product Manager - BingMicrosoft Nov 2007 - Apr 2010Redmond, Washington, Us -
Senior Product Manager - Biztalk ServerMicrosoft Aug 2005 - Nov 2007Redmond, Washington, Us -
Corporate Strategy, Summer AssociateThomson Reuters Jun 2004 - Sep 2004Toronto, On, Ca -
Software EngineerDell May 2000 - Apr 2003Round Rock, Texas, Us -
Server Systems AnalystHewlett Packard Enterprise 1998 - 2000Houston, Texas, Us -
Airborne Infantry Team LeaderU.S. Army 1993 - 1997Arlington, Virginia, Us
Mike Dean Education Details
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Massachusetts Institute Of TechnologyMba -
Texas A&M UniversityInformation Systems & Operations
Frequently Asked Questions about Mike Dean
What company does Mike Dean work for?
Mike Dean works for Ampersand
What is Mike Dean's role at the current company?
Mike Dean's current role is President at Ampersand. Moving TV Forward..
What is Mike Dean's email address?
Mike Dean's email address is ni****@****aol.com
What is Mike Dean's direct phone number?
Mike Dean's direct phone number is +164667*****
What schools did Mike Dean attend?
Mike Dean attended Massachusetts Institute Of Technology, Texas A&m University.
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