Maria D Islas Email & Phone Number

United States

VAST, US

Sunnyvale, California, US

• Developed and executed quarterly multi-channel marketing campaigns to drive MQLs, SQLs, and QSOs
• Led the marketing growth motion for the SMB segment over two quarters with product-led motion, SEO tactics, and new SMB content including expanding the web presence of our new segment
• Collaborated with product marketing to develop and execute a content plan and content development to address key challenges for security personas with Director+ titles
• Built inbound and outbound strategies that included programs helping to reduce the cost of lead acquisition using our website, blog, SEO, email marketing, and channel & alliance partnerships
• Executed demand generation programs focused on highly targeted accounts, including content syndication, email nurture, social media, paid media, direct mail, digital surveys, and direct mail
• Built and championed repeatable processes to increase alignment and measure lead progression with marketing operations, sales, and business development teams

Zürich, CH

• Conceptualized and executed end-to-end integrated marketing campaigns across global channels
• Built out buyer’s journey, seven buyer personas for four verticals, and leveraged frameworks to build out customer journey content maps
• Managed the creation and promotion of gated and ungated content, including an extensive library of video interviews, buyer’s guides, blogs, webinars, white papers, infographics, podcasts, social media posts, and all.
• Worked cross-functionally with global teams, channel, field marketing, product management, product marketing, digital marketing, events, and regional marketing team on assets and programs

Sacramento, California, US

• My key role at Sutter Health was to create a social media content operations engine to assist in full-funnel campaign objectives - awareness, consideration, and purchase of healthcare services
• My team facilitated the creation of thousands of content pieces, including campaigns ranging in scope with budgets as low as zero to hundreds of thousands of dollars across 30+ social media pages
• Project managed a $1M brand campaign partnership with VICE Media focused on target personas generating over 17M impressions, 2.3M video views, and 71.5K page views of our microsite showcasing all the content
• Focused on social media supporting brand and demand generation campaigns involving the creation and management of editorial calendars, relationships with regional hospital leadership, budgets, and monthly metrics to.

San Jose, California, US

• Developed and implemented a multi-faceted global strategy for the Cisco WebEx social media marketing program that aligned with the global leadership position of Cisco Systems
• Collaborated with product engineering, digital, and content marketing to create new feature launch campaigns across digital channels
• Established an influencer program to reach new audiences across various digital channels and built out a webinar program with the most engaged tech influencers
• Collaborated with creative and advertising agencies to ensure Cisco WebEx was positioned as a thought leader in a saturated video conferencing market

San Jose, CA, US

• Planned and launched a new social media marketing plan to meet financial and team objectives
• Created a streamlined process for multi-team publication requests, social responses, andcorporate brand reviews and approvals
• Increased traffic to the website from social media channels by 15% by executing SEO tactics intothe content strategy without an advertising budget
• Coordinated with multiple teams (content, user experience, technical support, billing, customerservice, public relations, product marketing, and product management) to support prospect and customer questions which.

Tucson, Arizona, US

• Develop an overarching social media marketing strategy to meet brand and financial objectives
• Oversaw production of new campaigns and projects from conception through completion; collaborated closely with internal and external teams including close alignment with legal and medical affairs
• Managed ongoing partner relationships to introduce diverse social tactics, including BabyCenter, What to Expect When You’re Expecting and The Bump
• Worked with various internal business leaders to analyze and optimize programs
• Solicited, collected, and wrote copy for social media editorial calendar; prepared graphics and photos; managed various social communities; improved content via SEO best practices

Mountain View, CA, US

Wore many hats at this start-up - no task was too small or too big to take onFocused on global solar energy events from California to Dubai

Mba, Business Administration

B.S., Marketing