Michele Don Durbin Email & Phone Number

San Jose, Ca, Us

IFYKYK. I've disappeared (temporarily) from the active workforce to enjoy a year long sabbatical, with all its bells and whistles. Happy to refer others in my network for open roles and continue making connections for anyone seeking top marketing talent.

The Belle Foundation for Cultural Development was established upon the belief that education, the arts and humanities are among the most vital elements of human civilization. The Belle Foundation acknowledges also that through the actions and achievements of individuals our culture not only continues to develop, it flourishes.Our mission is to actively support the arts, humanities and education through recognition of creative efforts and visionary ideas demonstrated by individuals in these fields.

Mountain View, California, Us

Redwood City, California, Us

Evernote addresses a modern-day problem: how to succeed in a world where the volume and velocity of information are constantly increasing. What started as personal knowledge management through notetaking has grown to become the personal productivity solution for more than 250M people around the world.

Redwood City, Ca, Us

Inflection solutions advance trust, safety, and fairness in hiring, the on-demand economy, and public records. Inflection organizes billions of records, classifies information, and verifies identities so you can focus on making better, safer and fairer decisions for your business and community. Inflection is the parent company to two B2B brands, GoodHire and Identity.com.GoodHire is an employment screening company dedicated to humanizing the background check process. Recognized for a unique vision of a candidate-focused background check experience with an award-winning technology platform, GoodHire delivers the next evolution in employment screening.Identity.com helps businesses combat fraud and risk with fast, reliable and affordable ways to verify identities and check backgrounds. In other words, Identity.com makes it possible to trust people you’ve never met by providing scalable trust and safety solutions for companies looking to reduce risk and build communities of verified, real people.

.., Ua

Brand: Localized principal UK brands for US consumers, successfully improving conversion and boosting retention across all channels and target segments; introduced two new flagship products with targeted niche brands, delivering above quarterly acquisition, conversion and retention targets. Strategy: Jointly defined corporate strategic direction, product suite and global resources as member of Executive Team, including strategic decision to sell dating assets in January 2015; responsible for US/Canada P&L, brand & market prioritization and expansion, go-to-market strategies, performance targets, forecasts and budgets.MarComm: Launched omni-channel campaigns for multiple brands using clear KPIs and steady performance optimization; successfully incorporated radio, TV and events for positive ROI.Product Marketing: Developed customer conversion and retention programs that delivered 2x against targets and kept cancellations at under 1%; developed comprehensive user testing and analysis, both qualitative and quantitative to guide redefinition of the product value prop, feature sets and pricing, which noticeably improved the competitive position in US markets.

Brand: Originated a new consumer brand called Circ, including comprehensive identity system, market positioning and multi-channel assets; extended Eye-Fi relevance to mainstream consumers using retail presence and earned mediaStrategy: Helped define corporate goals, including budgets, forecasts, performance targets and product roadmap as member of Executive Team.MarComm: Consistently met or exceeded quarterly marketing performance objectives; launched Beta program with 15x anticipated response from press and influencers; redefined & upgraded owned media channels and purchasing infrastructure to improve sales, greatly reduce fraud and build ongoing customer loyalty.Product Marketing: Carried out extensive market research and user testing for both Eye-Fi and Circ brands to guide development, customer segmentation and pricing for value propositions and market positioning.CPG: Led complete overhaul of US, European and Japanese packaging, creating cost savings at each stage of production and distribution while simultaneously upscaling the brand and in-store POS.

Redmond, Wa, Us

Developed and delivered strategic acquisition programs across 7 global channels including paid online media, SEO/SEM, broadcast, mobile advertising, marketing partnerships, affiliates and viral word-of-mouth.Drove large-scale customer acquisition at lowest-possible cost, consistently exceeding acquisition targets for new, active and paying users.Built out acquisition channel capabilities to drive additional goals of brand consideration, product monetization and customer engagement.

Redmond, Wa, Us

Drove significant increases in brand awareness over 24 months and reversed a declining trend in brand consideration, through high-impact broadcast and online media campaigns.Led the launch of a multi-pronged broadcast program to showcase Skype video calling in over 2900 TV & film integrations, most notably The Oprah Winfrey Show, at a media value 10x the cost and effectively improving brand association with video calling by over 37%.Leveraged high-profile, strategic partnerships to gain mass market television exposure (Verizon Wireless, Clearwire, Panasonic), retail presence (Sony Style, Wal-Mart) and targeted direct marketing (MySpace, Toshiba) while maintaining a strong, distinct brand presence next to the dominant brand partner.Shifted Skype’s global paid search strategy and budget into more efficient channels, resulting in savings of $3M-$5M per year.

San Jose, Ca, Us

Introduced a then-nascent Skype brand to the US market with online marketing reflecting relevant and localized messaging and creative.Lead global strategy for Skype-eBay marketing integrations to achieve high levels of brand exposure and acquisition targets.

San Jose, Ca, Us

Drove a successful comprehensive technical and strategic review of a controversial new eBay platform to serve countries outside of the US, resulting in a more robust and cost-effective alternative solution.

San Jose, Ca, Us

Overhauled program infrastructure, creating immediate efficiencies that drove program growth from 15 registered developers to over 10K within 18 months, increasing 3rd party-delivered listings three-fold.Delivered a range of “company firsts” including the initial public launch of Alpha, Beta & Gold SDK programs, a revamp of API Certification, processes for API escalations and fraud prevention technology.

San Jose, Ca, Us

Realigned web services product roadmap to a revised corporate vision by conducting competitive and market research, completing a comprehensive gap analysis of the existing product suite, and crafting new product requirements that ultimately delivered a superior offering.

Ba Cum Laude, International Relations, Economics

Foreign Study Program, Japanese Language And Literature

Study Abroad Program, Kassel, Germany, German Language And Literature

Study Abroad Program, Paris, France, Economics