Monica Ortíz 🎯 Email & Phone Number

Austin, TX, US

• Oversaw GTM strategy to accelerate 30 accounts resulting in over $4M in new logo pipeline across Automotive, Life Sciences, Medical Devices, Manufacturing, and Consumer Goods target markets.
• Developed solution & product messaging and positioning, aligning with Command of the Message value-based framework & sales methodology.
• Researched target buyers use cases, motivations, and challenges our solution solved, creating case studies to accelerate sales cycles.
• Translated features and capabilities into benefits and value that resonated with customers and target buyers.
• Worked with Go-to-Customer teams to advise on product capability positioning, customer use cases, and customer examples.
• Ensured team was current with competitive landscape, creating battlecards, and informing targeted account programs.

Austin, TX, US

• GTM: Executed GTM plans to drive pipeline growth across Healthcare, Financial Services, Insurance, Telecommunications and Logistics target markets.
• Messaging: Developed product messaging value framework and differentiated positioning for Project Portfolio Management solution.
• Buyers: Researched target buyers use cases, motivations, and challenges our solution solved, creating case studies to drive lead conversion.
• Translated features and capabilities into benefits and value that resonated with customers and target buyers.
• Enabled the field with engaging content for both new prospects and customers across all stages of the buyer journey.
• Partnered with Product, Demand Generation, Content Strategy, Sales, Customer Success to plan, prioritize and deliver work across globally agile teams to drive OKRs.

Kirkland, WA, US

• Oversaw GTM strategy to target markets to help accelerate 50 new logos and $40M in new logo pipeline for FinServ, Healthcare, Manufacturing, Government and Edu verticals.
• Analyzed target market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates solutions to customers and prospects.
• Identified target CISO & CIO personas, understood their key business problems & pain points, and articulated value propositions to drive desired outcomes.
• Partnered with product, sales, customer advocacy and marketing teams across all activities to drive continuous improvement of product positioning.
• Created pitch deck & industry brief content to accelerate predictable pipeline goals.
• Ensured vertical messaging reflected in all content, including sales enablement tools, partner webinars, event collateral and thought-leadership content.

Singapore, SG

• GTM: Delivered successful Go-to-Market strategies, leading product launches for enterprise solutions, influencing y.o.y. pipeline by 3x
• Product Strategy: Partnered with Leadership to influence product strategy and develop buyer narratives, compelling use cases, and business benefits. Partnered with Product to align with roadmap, representing the voice.
• Positioning: Develop solution-focused value propositions, product positioning and messaging for target segments.
• Content Development: Created first-ever solution-oriented collateral for Sales Enablement, promotional and Channel, helping to drive 3x pipeline. Drove creation of compelling content for Sales, promotional channels and.
• Competitive Analysis: Researched competitive landscape, risk and opportunity.
• Customer Insights: Researched customer insights, informing split tests to messaging.

San Antonio, Texas, US

• Delivered successful product launch strategies to grow awareness and drive 80% user engagement.
• Managed consideration campaigns, achieving 90% of conversion and expansion KPIs.
• Executed behavior-based nurture campaigns, improving top-of-funnel engagement by 10%.
• Developed product messaging framework, translating technical concepts into value proposition benefits aligned with persona needs to differentiate product positioning in the market.
• Developed buyer's journey content map, identifying collateral gaps in sales stages, and enabling Sales team to differentiate product value messaging to target buyers.
• Created content across all funnel stages, including product marketing launch copy, ads, web content, video script, briefs, case studies, landing pages, blog posts, social, email, magazine-stylized newsletters, in-app.

• Project managed content creation for SaaS startup blogs including Baremetrics Founders Academy and Flightpath Finance.
• Matched branding and style guidelines to ensure clear, consistent voice and tone language.
• Tailored content for target persona, aligning with client core offerings.
• Managed request expectations, timelines, and deliverables.

San Antonio, TX, US

• Project managed 90% on-time integrations with key client, partner, and internal teams.
• Onboarded 12+ customer organizations onto SaaS product and ensured customer success.
• Managed B2B SaaS offering: CRM solution customized for microlending origination (MMS).
• Analyzed user experience and supported enhancement feature implementation.
• Created webinars, demos, and WalkMe tutorials to drive product adoption.

Austin, Texas, US

• Oversaw 100% on-time content creation and sales collateral updates to support marketing campaign launches.
• Project managed between teams to create newsletter content, layout, and release with 95% predictability.
• Created external patient communications resulting in a 65% increase in key conversions.
• A/B tested CTA’s to support annual strategic campaigns including ARC Access.
• Surveyed prospective customers from events to improve demand generation strategy.

Charlottesville, Virginia, US

• Expanded online presence by 82% to Facebook by launching paid ads.
• Managed company social media presence to promote services and engage national markets.
• Optimized AdWords copy to ensure strategic messages reached our target New Mexico market.
• Created blog post copy to highlight branch locations and company milestones.
• Created visual content to increase website traffic and highlight national branches

Austin, TX, US

• Managed company site with company news, thought-leadership blog, expanding online traffic by 10%.
• Managed real-time communications for client community groups on social media sites.
• Drove event lead generation to increase company visibility.
• Coordinated company presence as a strategic partner at leading industry events, and implemented cost control strategies to develop estimates against budge.
• Researched analyst reports on trends in social media adoption within the finance industry.

Austin, TX, US

• Led live monthly webinars to promote enterprise product services, resulting in a 20% conversion rate.
• Pioneered customer onboarding service:
• Analyzed customer business models, goals, target market and marketing strategy.
• Developed service offerings training curriculum, customer objectives, success criteria, & contributed to customer support knowledge base, increasing top customer Facebook page likes by 150%.
• Conducted A/B testing for Facebook Ads to support onboarding service offering.
• Managed Facebook communications, providing real-time customer support and educational resources to prospects.

Austin, TX, US

• Researched attachment theory and the impact of loss and life experiences on unresolved attachment patterns.
• Administered 20+ interviews with participants with 100% satisfaction rating