• Oversaw GTM strategy to accelerate 30 accounts resulting in over $4M in new logo pipeline across Automotive, Life Sciences, Medical Devices, Manufacturing, and Consumer Goods target markets.• Developed solution & product messaging and positioning, aligning with Command of the Message value-based framework & sales methodology.• Researched target buyers use cases, motivations, and challenges our solution solved, creating case studies to accelerate sales cycles.• Translated features and capabilities into benefits and value that resonated with customers and target buyers.• Worked with Go-to-Customer teams to advise on product capability positioning, customer use cases, and customer examples.• Ensured team was current with competitive landscape, creating battlecards, and informing targeted account programs.• Enabled the field with engaging content for both new prospects and customers across all stages of the buyer journey.• Partnered with Product, Demand Generation, Content Strategy, Sales, Customer Success to plan, prioritize and deliver work across globally agile teams to drive OKRs.

• GTM: Executed GTM plans to drive pipeline growth across Healthcare, Financial Services, Insurance, Telecommunications and Logistics target markets.• Messaging: Developed product messaging value framework and differentiated positioning for Project Portfolio Management solution.• Buyers: Researched target buyers use cases, motivations, and challenges our solution solved, creating case studies to drive lead conversion.• Translated features and capabilities into benefits and value that resonated with customers and target buyers.• Enabled the field with engaging content for both new prospects and customers across all stages of the buyer journey.• Partnered with Product, Demand Generation, Content Strategy, Sales, Customer Success to plan, prioritize and deliver work across globally agile teams to drive OKRs.

• Oversaw GTM strategy to target markets to help accelerate 50 new logos and $40M in new logo pipeline for FinServ, Healthcare, Manufacturing, Government and Edu verticals.• Analyzed target market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates solutions to customers and prospects.• Identified target CISO & CIO personas, understood their key business problems & pain points, and articulated value propositions to drive desired outcomes.• Partnered with product, sales, customer advocacy and marketing teams across all activities to drive continuous improvement of product positioning.• Created pitch deck & industry brief content to accelerate predictable pipeline goals.• Ensured vertical messaging reflected in all content, including sales enablement tools, partner webinars, event collateral and thought-leadership content.• Collaborated with field marketing and demand generation teams to execute vertical-targeted campaigns to drive pipeline.

• GTM: Delivered successful Go-to-Market strategies, leading product launches for enterprise solutions, influencing y.o.y. pipeline by 3x• Product Strategy: Partnered with Leadership to influence product strategy and develop buyer narratives, compelling use cases, and business benefits. Partnered with Product to align with roadmap, representing the voice of the customer and competitive landscape.• Positioning: Develop solution-focused value propositions, product positioning and messaging for target segments.• Content Development: Created first-ever solution-oriented collateral for Sales Enablement, promotional and Channel, helping to drive 3x pipeline. Drove creation of compelling content for Sales, promotional channels and partners, including press releases, case studies, pitch decks, messaging videos, briefs, FAQ’s, and playbooks.• Competitive Analysis: Researched competitive landscape, risk and opportunity.• Customer Insights: Researched customer insights, informing split tests to messaging.• Sales Enablement: Translated technical products and terminology, simplifying it into clear messaging to empower and train Sales.• Lead Generation: Partnered with marketing team to drive integrated marketing campaigns to help build a pipeline for Sales team.• Analytics: Optimized and maximized pipeline across sales segments.• Collaborated and partnered across internal and external teams to drive integrated marketing campaigns, help build a pipeline for Sales, and optimize ROI.

• Delivered successful product launch strategies to grow awareness and drive 80% user engagement.• Managed consideration campaigns, achieving 90% of conversion and expansion KPIs.• Executed behavior-based nurture campaigns, improving top-of-funnel engagement by 10%. • Developed product messaging framework, translating technical concepts into value proposition benefits aligned with persona needs to differentiate product positioning in the market.• Developed buyer's journey content map, identifying collateral gaps in sales stages, and enabling Sales team to differentiate product value messaging to target buyers.• Created content across all funnel stages, including product marketing launch copy, ads, web content, video script, briefs, case studies, landing pages, blog posts, social, email, magazine-stylized newsletters, in-app notifications, and webinars.• Collaborated cross-functionally with Product, Sales, Growth, Success, Design, Data, and Design teams.

• Project managed content creation for SaaS startup blogs including Baremetrics Founders Academy and Flightpath Finance.• Matched branding and style guidelines to ensure clear, consistent voice and tone language.• Tailored content for target persona, aligning with client core offerings. • Managed request expectations, timelines, and deliverables.

• Project managed 90% on-time integrations with key client, partner, and internal teams.• Onboarded 12+ customer organizations onto SaaS product and ensured customer success.• Managed B2B SaaS offering: CRM solution customized for microlending origination (MMS).• Analyzed user experience and supported enhancement feature implementation.• Created webinars, demos, and WalkMe tutorials to drive product adoption.

• Oversaw 100% on-time content creation and sales collateral updates to support marketing campaign launches.• Project managed between teams to create newsletter content, layout, and release with 95% predictability.• Created external patient communications resulting in a 65% increase in key conversions.• A/B tested CTA’s to support annual strategic campaigns including ARC Access.• Surveyed prospective customers from events to improve demand generation strategy.

• Expanded online presence by 82% to Facebook by launching paid ads.• Managed company social media presence to promote services and engage national markets.• Optimized AdWords copy to ensure strategic messages reached our target New Mexico market.• Created blog post copy to highlight branch locations and company milestones.• Created visual content to increase website traffic and highlight national branches

• Managed company site with company news, thought-leadership blog, expanding online traffic by 10%.• Managed real-time communications for client community groups on social media sites.• Drove event lead generation to increase company visibility.• Coordinated company presence as a strategic partner at leading industry events, and implemented cost control strategies to develop estimates against budge.• Researched analyst reports on trends in social media adoption within the finance industry.

• Led live monthly webinars to promote enterprise product services, resulting in a 20% conversion rate.• Pioneered customer onboarding service:• Analyzed customer business models, goals, target market and marketing strategy. • Developed service offerings training curriculum, customer objectives, success criteria, & contributed to customer support knowledge base, increasing top customer Facebook page likes by 150%.• Conducted A/B testing for Facebook Ads to support onboarding service offering. • Managed Facebook communications, providing real-time customer support and educational resources to prospects.

• Researched attachment theory and the impact of loss and life experiences on unresolved attachment patterns. • Administered 20+ interviews with participants with 100% satisfaction rating