Reporting directly to the Head of Marketing (Sr. General Manager)Duties and Responsibilities:• Adept at budget allocation, annual brand planning, and driving innovative marketing activities to ensure the achievement of annual business plans.• Developing new marketing strategies and assisting in the implementation of sales, marketing, and commercial effectiveness initiatives.• Established two high-performing marketing teams in the chronic care and hormone portfolio, including three assistant managers and three executives, and leading the hormone sales team of 14 members.• Generated a record-breaking BDT 1 crore. (USD 0.95 million) in the very first month of D-Gest's (Dydrogesterone) launch in the competitive hormone market.• Launched several new products and novel generics for business growth including world's first ever generic Semaglutide Tablet (Sematid) in Bangladesh.• Managing a cross-functional launch team, including the development and execution of pre-launch, launch strategies & post launch evaluation.• Doubled the anti-diabetic portfolio and increased the hormone portfolio sales by 150% within a year.• Spearheaded ACME's Digital Marketing initiatives across various business units, driving the evolution of a cutting-edge promotional landscape.• Pioneered Bangladesh's 1st health podcast series with leading key opinion leaders to broaden public health awareness.• Championed sales and marketing integration, leading to the seamless execution of field marketing plans and surpassing sales targets consistently.• Implemented innovative digital toolkits for field force effectiveness and promotional activities.• Directed ACME's key corporate events (more than ten), featuring celebrations for recent US FDA approval.

www.bddrugs.com is the First online drug index of Bangladesh. It is a concern of "PRODIGY IT". This site is dedicated to offer detailed pharmaceutical information like properties, brand & generic name, dosage form, manufacturer & price of the product. This site is created in 2010 under the guidance of Pharmacists.

Reported to General Manager, MarketingResponsible for Marketing, Training & Sales Management of the below-mentioned portfolio worth over 60 million USD with tremendous double-digit growth.Local Portfolio (Pharmaceuticals):Anti-asthmatic, Anti-fungal, Gastroprokinetic, Antibiotic, Anti-emetic, Anti-spasmodicImported Portfolio (Healthcare Consumer):Diabetasol (Solution for Diabetics)Marimer (Sea Water for Nasal Hygiene)Acerumen (Surfactants for Ear Hygiene)Pregcare (L-arginine + Antioxidant vitamins for Pregnancy)Menova (Vitamins for Menopausal Women)Pregnova (Vitamins for Pregnant Women)Key Achievements:• Grew brand revenue from Tk. 0.35 lacs to over Tk. 1.5 crores in 03 years through targeted marketing campaigns & led successful marketing campaigns, driving significant gains in market share and sales.• Conducted training programs to increase team efficiency, leading to measurable improvements in performance & also developed follow-up systems that improved customer retention by 30% & strengthened client relationships.• Organized cross-functional meetings to align marketing strategies with company objectives.• Utilized data analytics to guide marketing decisions, increasing campaign effectiveness by 40%.• Launched nationwide brand campaigns that drove product success and expanded market penetration.

Local Portfolio:Anti-asthmatic, Anti-fungal, Gastroprokinetic, Antibiotic, Anti-emetic, Anti-spasmoticActivities# Existing products:- Formulating marketing strategy and its action plan- Designing promotional tools and monitoring its implementation- Analysis of promotional planning and review of performance- Analysis of sales, profitability and revenue- Product Lifecycle Management# New products:- Global sourcing for new Consumer Healthcare products- New product related searching- Pre-marketing activities- Launching activities# Field-Related Activities:- Doctor visit: To visit target KAP and KOLs of my assigned product- Chemist shop visit: Visiting chemists to facilitate relationship development by the FFs and to collect information of marketing importance# Field Force training:- Conducting monthly meeting and conveying central strategic information of different products to the FFs with an owning effect- Product training to sales team solving queries related to product with scientific explanation- Conducting regular training session for the newcomers as well as refresher’s training

Summary:Successfully managed a portfolio worth BDT 1.7 Billion (USD 30 Mln) for the last 3 years with continuous momentum. Among the entire portfolio, the major brand of Eskayef, Losectil is one of them. The journey to success was achieved through various innovative campaigns, activation & several channels of communication implemented at market.Duties & Responsibilities: • Propelled Losectil to industry-leading status in 2012, topping the market in volume sales. • Introduced digital marketing strategies to Bangladesh`s pharmaceutical industry, driving innovation and customer engagement, and was awarded for outstanding brand leadership and strategic design in 2013. • Achieved significant year-on-year sales growth, establishing Losectil as a top-performing brand.Portfolio:Brands: Losectil (Omeprazole USP); Xinc Family (Zinc Sulfate & Zinc Sulfate+Vitamin B complex) Peptil H (Ranitidine Hydrochloride USP) ; Starin (Cefpodoxime Proxetil) ; Ceflon (Cefaclor Monohydrate BP); Tulac (Lactulose); Laxitol (Lactitol Monohydrate)

• Prepare strategic business plan.• Developing and implementing marketing & promotional strategies for products.• Develop Annual Sales and Marketing budget.• Communicate marketing promotional strategies through various meetings and discussions.• Maintain professional relationship with KOLs.

1. In process control (IPC) and documentation for every manufacturing process.2. Validation of several procedures including SOP maintenance.Key Achievements:• Consolidated multiple SOPs into a single form, enhancing process efficiency.• Cut redundancy by integrating forms, improving workflow.• Revised SOPs to ensure adherence to regulatory standards.• Worked with various teams to create effective SOPs.• Fostered a culture focused on continual process enhancements.