Piano Software is the preeminent company providing paywall and user engagement software and services to leading media brands worldwide. As SVP Strategy, I oversee our client strategy, launch services and marketing optimization on behalf of our customers. Our mission is to drive user engagement and reader revenue, providing best in class customer experience.

Oversaw $25M P&L, team of 120, and the company’s digital media business consisting of nymag.com, vulture.com, thecut.com, scienceofus.com, selectall.com, and grubstreet.com. Directed the entire online business and site experience. Set and drove overall business strategy as key member of the company’s executive committee. Enhanced operations, sales, and productivity by driving continuous process improvements.SELECTED ACHIEVEMENTS:➤ Drove new growth opportunities and secured buy-in from company owners to expand Vulture and The Cut as standalone brands and launch subsequent new brands including Science of Us in 2014 and Select All in 2016.➤Led due diligence and post-integration processes for the acquisition of MenuPages including seamlessly integrating the company into NY Media; served as a key negotiator during the sale of MenuPages to Seamless.➤Vastly enhanced the quality of new product features, while reducing product development and launch times, by championing the adoption of Agile and Lean product development methods.

Built and led a high-performing editorial and design team of 35 that handled the overall online site experience including design, production, and product development. Set programming and site feature development strategy for all Rodale magazine websites.SELECTED ACHIEVEMENTS:➤Led the development and launch/re-launch of highly successful websites including Women’s Health, Men’s Health, Runner’s World, and Bicycling.➤Created and instituted a consistent editorial strategy across all eight Rodale magazine websites to update content daily, use editorial personalities, expand user community, create interactive experiences, and add multimedia.➤Achieved revenue targets and website growth by partnering with other senior digital leaders on business strategy execution.

Oversaw 30 MSNBC.com staff and facilities at NBC News headquarters in New York City and Secaucus, New Jersey as the Senior MSNBC.com East Coast Manager. Worked closely with NBC News’ worldwide newsgathering operations.SELECTED ACHIEVEMENTS:➤Directed MSNBC.com production of TV-related stories and projects with NBC News and MSNBC Cable and integrated Internet, network, and cable programming to reach new viewers.➤Developed and led MSNBC’s broadband content strategy and original MSNBC.com video programming.

Tapped to serve as acting editor-in-chief with direct oversight of $20M annual budget and 85 editorial staff for MSNBC.com.SELECTED ACHIEVEMENTS:➤Ensured optimal business performance by developing and executing overall organizational strategy, initiatives, and goals in collaboration with other executives in technology, sales, and marketing.➤Built, fostered, and managed strong editorial and professional relationships with NBC News, MSNBC TV, MSN, and external partners.

Led cross-newsroom editorial planning and high visibility joint efforts with NBC News and MSNBC cable. Provided strategic leadership as executive staff committee member including developing the company strategy, setting overall vision, establishing annual objectives, and presenting ongoing updates to key stakeholders at NBC and Microsoft.

Tasked to oversee the redesign of MSN.com and establish a new Managing Editor role for the website. Increased website traffic, visitors, and clicks from the home page into the MSN network and received critical acclaim for driving the design and on-time delivery of the new website.

Played an integral role in pioneering digital media and the consumer Internet as a senior executive developing and launching MSNBC.com from the ground up. Created the website’s staffing and editorial plan and became one of the key editorial leaders of MSNBC.com.

Progressed and promoted into roles of increasing scope and was one of the lead story producers for CBS This Morning covering politics, economics, health and medicine, and consumer affairs. Covered two presidential elections and produced TV newsmagazine stories for the CBS News program, “Eye to Eye with Connie Chung.”