Madalina Dubiczki Email & Phone Number

Bucharest, Romania

• Creating and implementing marketing, sales and customer care, data - driven strategies and programs, focusing on customer acquisition and engagement through traditional and digital tools (advertising & traditional.
• Managing the marketing technology projects from the client perspectives: - strategic consulting- business requirements definition- RFP documentation support and RFP proposals evaluation- technology solution selection.

Bucharest, Romania

Managing and/or consulting on various marketing technology projects from all perspectives:: business generation, pre-sales, scoping and contract negotiation, strategic consulting and solution implementation, client adoption and usage support - driving digital transformation for clients across multiple industries and geographiesSalesforce Certified.

Dubai, United Arab Emirates

- Directed the marketing strategies for the consumer business in MENA, supporting all banking segments and products and coordinating the execution at channel level.- Senior Vice President, member of the consumer business management committee and of the UAE Banks Federation marketing committee. - Implemented integrated campaigns, overseeing all content and.

London, UK

- Senior Vicepresident - double hatting for 10 months between July 2014 to April 2015: managing both the regional credit card marketing for EMEA and all the marketing strategies and implementation in MENA (UAE, Bahrain and Egypt) - Coordinated the strategic credit cards marketing projects for all Citi EMEA countries- Coordinated with the regional and.

Bucharest, Romania

• Member of the Consumer Senior Management Board. Vice-president.
• Participated actively as leader or contributor in all new business initiatives: launch of retail banking in Romania, launch of Citigold- VIP/preferred banking segment, launch of Smart banking concept (fully digital.
• Designed, implemented and managed the benefits packages for cards customers as well as the privileges for Citigold customers with tens of third parties such as hotels, restaurants, big retailers, others (including.
• Developed communication and distribution strategies and implemented them for all banking products: assets, liabilities, insurance, investments. (Integrated ATL, BTL, online (social media, Google tools, affiliates, etc..
• Responsible for the annual marketing budget related to the product group. Managed annual budgets of over 5 MM USD, both towards brand and more importantly towards acquisition and retention. Implemented successfully.

Bucharest, Romania

• Member of the Consumer Senior Management Team, developed and implemented product strategy for consumer loans and liabilities
• Led product development of assets and liabilities, credit insurance and provided input for credit cards.
• Developed a loans portfolio of more than 200 MM USD and developed servicing strategy. Managed from the product perspective a liabilities start-up business of 60 MM USD.
• Represented marketing department in the international relationships with Citigroup London, New York and Dallas headquarters and with various Citi international bodies; represented Citi in relationship with large 3rd.
• Participated actively as leader or contributor in regional projects such as: implementation of online marketing platform in EMEA (Marketing Share-site); single insurance premium upfront recognition (Romania, Italy.
• Developed communication and distribution strategies and implemented them.

Professional Postgraduate Diploma In Marketing, Marketing/Marketing Management, General

Bs, Finance And Banking

Bachelor'S Degree, Psychology

Master Degree, Communication And Public Relations

Certificate In Coaching, Coaching