Madalina Dubiczki Email & Phone Number

Bucharest, Romania

• Creating and implementing marketing, sales and customer care, data - driven strategies and programs, focusing on customer acquisition and engagement through traditional and digital tools (advertising & traditional media, digital media, social media, marketing technology).• Managing the marketing technology projects from the client perspectives: - strategic consulting- business requirements definition- RFP documentation support and RFP proposals evaluation- technology solution selection- implementation partner(s) evaluation- implementation and deployment support and supervision- solution(s) day-to-day management support.* Performing comprehensive efficiency audits on the clients' martech ecosystems with a view to identify results optimization solutions Major clients: https://headwaymakers.com/our-clients/

Bucharest, Romania

Managing and/or consulting on various marketing technology projects from all perspectives: : business generation, pre-sales, scoping and contract negotiation, strategic consulting and solution implementation, client adoption and usage support - driving digital transformation for clients across multiple industries and geographiesSalesforce Certified Marketing Cloud Consultant (License 16968313)Oracle Marketing Solutions Consultant

Dubai, United Arab Emirates

- Directed the marketing strategies for the consumer business in MENA, supporting all banking segments and products and coordinating the execution at channel level.- Senior Vice President, member of the consumer business management committee and of the UAE Banks Federation marketing committee. - Implemented integrated campaigns, overseeing all content and communication development, from ATL, BTL, Digital and customer facing channels (branches, DSAs, onliine), with the view to achieve acquisition, loyalty and usage, enhanced use of digital channels and achieve a superior customer experience- Revised and restructured the agency operating model, in order to improve financial efficiency and achieve excellence in product identity development, offline and online advertising and social media, customer communications and enhanced overall brand awareness and preference- Developed customer engagement programs and implemented customer contact guidelines, working closely with the portfolio, partnerships & data analytics teams- Led research and analysis on customer, prospects segments and the competition, with the view to increase acquisition, loyalty, usage, to revamp customer value propositions and reposition them to the market- Led the customer satisfaction measurement and oversaw action plan development, involving customer services, customer excellence, product, technology and sales- Collaborated to the enhancement of the digital tools, their deployment to the markets and the increased usage of the digital channels- Co-ordinated the sponsorship program with Manchester City football team, drawing the value proposition and the related marketing initiatives

London, Uk

- Senior Vicepresident - double hatting for 10 months between July 2014 to April 2015: managing both the regional credit card marketing for EMEA and all the marketing strategies and implementation in MENA (UAE, Bahrain and Egypt) - Coordinated the strategic credit cards marketing projects for all Citi EMEA countries- Coordinated with the regional and country credit cards heads: the long term communication strategy, the brand and product positioning; the annual marketing budgeting exercise and implementation;- Coordinated communication around the new product launches- Created credit cards marketing campaigns to be implemented in the EMEA countries, both for new products and existing, both for new customers and cross-sell on existing portfolios.- Managed the comms around the digital platforms within Citibank EMEA: launch campaigns, usage and loyalty programs and activities- Ensured consistency of credit cards plastics and communication across all EMEA countries, offline and online.

Bucharest, Romania

• Member of the Consumer Senior Management Board. Vice-president.• Participated actively as leader or contributor in all new business initiatives: launch of retail banking in Romania, launch of Citigold- VIP/preferred banking segment, launch of Smart banking concept (fully digital banking services).• Designed, implemented and managed the benefits packages for cards customers as well as the privileges for Citigold customers with tens of third parties such as hotels, restaurants, big retailers, others (including Romanian government authorities)• Developed communication and distribution strategies and implemented them for all banking products: assets, liabilities, insurance, investments. (Integrated ATL, BTL, online (social media, Google tools, affiliates, etc. some of which were awarded within and outside the group) Tripled brand awareness in the relevant target, over a period of 2 years up to the level of 75%. • Responsible for the annual marketing budget related to the product group. Managed annual budgets of over 5 MM USD, both towards brand and more importantly towards acquisition and retention. Implemented successfully several cost reductions initiatives.

Bucharest, Romania

• Member of the Consumer Senior Management Team, developed and implemented product strategy for consumer loans and liabilities• Led product development of assets and liabilities, credit insurance and provided input for credit cards. • Developed a loans portfolio of more than 200 MM USD and developed servicing strategy. Managed from the product perspective a liabilities start-up business of 60 MM USD.• Represented marketing department in the international relationships with Citigroup London, New York and Dallas headquarters and with various Citi international bodies; represented Citi in relationship with large 3rd party service providers such as AIG Life, Publicis advertising agency, Acorn Marketing and Research, Research International;• Participated actively as leader or contributor in regional projects such as: implementation of online marketing platform in EMEA (Marketing Share-site); single insurance premium upfront recognition (Romania, Italy, Spain, Poland, Hungary, Turkey); credit cards launch campaign (Romania, Hungary, Czech); Steaua Bucharest football team sponsorship promotion in and outside Romania (joint project with Turkey); Forward positioning Research for retail bank launch (joint project with Ukraine); micro-marketing strategy for loans promotion (Romanian concept implemented in Poland, Russia, etc.)• Developed communication and distribution strategies and implemented them.• Responsible for the annual marketing budget related to the product group.

Professional Postgraduate Diploma In Marketing, Marketing/Marketing Management, General

Bs, Finance And Banking

Bachelor'S Degree, Psychology

Master Degree, Communication And Public Relations

Certificate In Coaching, Coaching