Passionate about building brands and creating deep consumer connections with the brand through communication and relevant customer experience.• Successful strategic marketing executive, 20 years of round experience, working for multinational FMCG companies in CEE (specifically Serbia, Poland, Ukraine, Russia and Romania), Amsterdam and Tel-Aviv in various marketing management positions, in charge of one or multiple geographies.• Experienced in international marketing management, product and portfolio management, brand strategy, digital marketing, market research, budget planning, PR, advertising and innovation for FMCG.• Consumer focus and brand guardian: in-depth understanding of how consumer insights can reinforce strategy and drive commercial relevance in different cultural contexts, across consumers segments and through different channels. • Involved in creating and managing the innovation process, new products and new brands development for various geographical areas.• Extra professional interests and activities: coaching, mentoring and teaching.Specialties: marketing strategy, brand building & communication, international projects management, new business development, product & portfolio management, innovation, customer experience.