Raluca Paun Email & Phone Number

Bucharest, Romania

• Senior consultant:* Supporting marketing and management professionals in growing their businesses on sustainable basis, focusing on market share and profitability.
• Developing and implementing brand and re-brand strategies.
• Coordinating the innovation process development and implementation.
• Redesigning client experiences to client centric.
• Uplifting revenue through creating and implementing marketing and sales strategies, focusing on digital tools (advertising & media, social media, customer acquisition and servicing, customer engagement).
• Developing cross-industry partnerships and alliances. Create and collaborate within each client’s ecosystem.

Bucharest, Romania

Trainer on subjects like Marketing and Brand Strategy, Pricing Strategy, Communication, Campaign Management, Digital Marketing, Innovation, Design Thinking.

România

Bucharest, Romania

Teaching Brand Strategy for 2nd year Master Class

Bucharest, Amsterdam

Drive the development and implementation of strategic brand building initiatives mainly communication and innovation in Israel and CEE countries (Romania, Serbia, Poland, Russia and Ukraine). Ensure dissemination of good ideas and good practices and promote a culture of sharing.

Manage all marketing projects for Doncafe and Fort brand for Retail, all categories Roast & Ground, Instant and Coffee Specialties being directly responsabile of brand strategies, budgets, communication, pricing, product development.

Manage all marketing projects for Strauss Romania Roast & Ground retail coffee brands (Doncafe, Fort);

Manage Elita and Fort brands, being responsible of brand strategies, brand marketing budget and planning, communication, product development and trade marketing.

Bucharest, Romania

Manage the marketing projects and brand development for Flanco brand, being responsible of the brand strategy, media and communication budgets and all the brand activation projects.

Responsible of the Stella Artois, Efes and Bergenbier brands

Bucharest, Romania

Manage the Internal and External communication for RCS & RDS, responsible of PR, events and internal communication with the employees regarding the marketing activities and industry trends.

Bucharest, Romania

Master’S Degree, Marketing & Marketing Research

Activities and Societies: AIESEC Romania

Cpc (Certified Professional Coach)

Master’S Degree, Economics; Marketing

Activities and Societies: AIESEC

Math-Physics-English