My business in marketing and business development focuses on the craft, design, creative and retail sector. I work in design, marketing and product development for the consumer market. This requires me to organise and coordinate trade shows, exhibition events, conferences and trade seminar in Ireland and overseas. I have worked on trade shows for a diverse number of sectors, including Tourism, Nautical, Food, Engineering and Craft.I believe every event and marketing activity should be creatively organised, managed effectively and delivered to maximise an excellent consumer experience. I love the design, craft, artistic and cultural spheres and when I work with them I apply a business lead approach to their events and growth models. Likewise the wonderful world of trade and commerce can learn from the artistic and inventive model and activities the creative sector has to offer.