Plan and oversee many different activities including go-to-market launches, advertising, email campaigns, events, and social media. Build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.

Perform in depth brand assessments across multiple platforms for personal brands, nonprofits, and small businesses. Help business owners target their ideal customers through brand strategy and design. Serve as brand mentor and advisor for company re-brand and brand development processes.

Created strategic marketing efforts to recruit schools, non-profits and youth serving organizations for the Fellowship of Christian Cheerleaders nationwide. Led program branding efforts that increased program participation.Served as liaison between FCC and prospective schools, churches, and YMCA's.

Responsible for the development of youth and teens through leadership development programs, service learning opportunities, and activities that create a culture and lifestyle of civic engagement. Oversee program staff and center program operations to include school day partnerships and non-school hour programming as well as weekend enrichment activities. Core knowledge and expertise include: program development and innovation, service delivery, budget planning and forecasting; staff engagement and development, fundraising and youth board development, and facility management.