Meagan Gates Email & Phone Number

Austin, TX, US

Austin, Texas

Austin, Texas Area

As Brand Manager, I lead strategic brand initiatives that drive brand performance including new product development, agency relations, and consumer research. I manage cross-functional teams to deliver the long and short-term vision for dish & household cleaning marketing plans that deliver on the company’s growth agenda.

Austin, Texas Area

Accellerated the growth of key brands (Arm & Hammer, Blistex, Yes To, Vitafusion, First Response, and many more) across the drug, dollar, and beauty channels.

San Francisco Bay Area

As a Senior Manager of Customer Strategy & Development I align Big Heart Pet Brands & Target Corporation's strategies to uncover and execute Joint Business Partnership initiatives. I work between my field sales team in Minneapolis and our San Francisco HQ’s Brand, Category, Insights, and Finance Teams to: increase distribution by presenting new item.

San Antonio, Texas Area

As a Business Manager I work closely with an H-E-B Category & Procurement Manager to identify private label growth opportunities. By collaborating with a network of talented suppliers, I am able to unite their capabilities with the buyer's needs to generate incremental sales. Currently, I manage over $50M+ in private label sales and oversee the progress of.

San Antonio, Texas Area

At H-E-B I investigated CPG shopper marketing objectives and united those with HEB’s to prioritize a multi-channel and highly targeted marketing plan. I uncovered profitable initiatives for shopper & multi-cultural marketing funds to create impactful loyalty campaigns. I also proposed future capabilities and growth opportunities for the Strategy & Loyalty.

Austin, Texas Area

President of Marketing Fellows, McCombs’ Center for Customer Insight and Marketing Solutions, an elite group of marketing students committed to pursuing leadership in marketing. Class of 2012 planned the first annual McCombs Marketing Conference and the spearheaded the “McCombs Brand Experience” program where MBA students manage brands with actual results.

Plano, Texas

While interning at Dr Pepper Snapple Group I created a launch strategy for an innovative product that was to be tested in three markets. The strategy consisted of both in-store and out of store sampling plans, couponing initiatives, merchandising, and working with agencies to create creative pieces for the campaign.

Dallas, TX

Spearfish helps companies discover consumer-inspired ideas for marketing strategy, new product development, branding and positioning.I manage the sales and marketing efforts, getting the word out about Spearfish and how we “Study Humans in the Wild!” We take a totally fresh approach to consumer insights – with each assignment we observe and talk to.

While at Pulte Homes I had the unique opportunity to train with a different cross-functional team every 12 months. I had the fortune of gaining a foundation of knowledge in customer service (2006), purchasing (2007), marketing research (2008), and sales (2009). It was a great time to learn firsthand the ins and outs of the cyclical housing industry, not to.

It was at On Your Mark that I discovered my passion for marketing research and importance of the consumer’s voice. As the group’s intern, I became skilled in the “art” of facilitating online panels and summarizing qualitative reports. I worked with remarkable women who are passionate about what they do - understanding how women think, work, and shop.

Strategic Marketing, Mba

Activities and Societies: Marketing Fellows President, Graduate Business Council - Community Service Representative for Cohort 3, Member.

Bba, Business Administration

Activities and Societies: Academics Director of the Undergraduate Business Council, UT Admissions Orientation Advisor, Career Exploration.