Led all business to business (B2B) and business to consumer (B2C) marketing activities specific to the Federal Business Unit that included U.S. military, federal civilian agencies, and federal contractors.• Facilitated the growth of the federal team’s overall revenue by 30% in 2018 and 16.5% in 2019.• Created, managed, and executed an integrated marketing plan which included traditional and digital tactics with e-mail open rates that performed 13% above the norm of typical metrics.• Orchestrated launch of a successful inaugural federal cyber reskilling academy, resulting in over 1500 applicants, increased workforce retention, and a 98% student completion and certification rate. Garnered publicity and opened doors to opportunities in other areas of the federal government.• Established new processes to garner and track new leads through events, trade shows, and a referral program. • Spearheaded a never-done-before branding campaign with WTOP & Federal News Network radio in the metro Washington D.C. market that impacted the sales team and increased interest. Digital banner ad click-through rate performed 362% better than WTOP average and 250% better than FNN average.• Collaborated heavily with leadership, sales, and multiple business units to support, drive revenue, and implement special projects.• Reviewed and formatted proposals that drove collaboration on broader business capture efforts as an integral part of the capture team. • Managed external vendors and agencies as well as in-house teams, including creative, digital, web, and contracts to deliver innovative projects seamlessly.• Delivered segmentation analysis plus market intelligence from federal government subject matter experts imparting industry trends, dynamics, and purchasing behaviors to leadership and sales.

Advocated for existing customers. Focused on increasing sales and targeting new accounts. Also identified and initiated marketing events. • Increased customer satisfaction scores through proactively educating and advising clients on how to optimize services and enhance customer experience.• Exposed new growth areas increasing leads and visibility through performing gap analysis, developing and executing a marketing plan.• Cultivated new alliances to extend sales reach such as systems integrators and consultants resulting in revenue growth.• Provided industry marketing expertise and collaboration with corporate resources to increase activities. • Initiated and quickly executed webinars and other marketing materials to educate and garner leads.

Product Marketing Manager | Utilities & GovernmentIndustry expert and product evangelist for marketing planning and execution to promote our Customer Engagement solutions targeting utilities and government. Focused on increasing leads, providing sales support and heightened brand awareness by working with sales, resellers, analysts, research firms, client account managers, product managers and consultants. • Educated utility and government analysts, media, prospects, clients, regarding the product suite, while learning about customer engagement trends specific to those industries.• Increased revenue and new logos by strategizing with and training sales teams and reseller partners.• Grew pipeline and influenced $23M and 17K seats using multiple assets. These included white papers, webinars, blogs, banner ads, infographics, customer testimonials, videos, tradeshows and social media outreach.• Built market credibility in the industry by monitoring and promoting trends and hot topics.• Developed agenda and content, recruited customers and industry experts to present at annual .users conference INTERACTIONS (2,200+ global customers, prospects, media, analysts and resellers in attendance).• Proactively aligned marketing campaigns to strategic goals by analyzing digital marketing, lead gen metrics and win-loss reports.• SME for digital marketing campaigns, SEO, buyer personas, buyer journeys, thought leadership assets, Agile marketing sprints, and industry webpage presence redesign.• Promoted brand awareness through various media publications including Intelligent Utility, Utility Marketing Connections, EnergyBiz customer use case, and webinar promos.• Facilitated high impact Bloomberg Government webcast with industry analyst/expert speakers from Forrester and Business USA at US Department of Commerce.

Targeted key internal/external audiences and ensured alignment with the defined marketing strategy for products, solutions and customer segments. Coordinated and implemented new product launches including pricing, campaign planning, creative, and PR. Established vendor relationships including sponsorship of events to increase brand awareness. Developed product management and pricing, creative and direct mail, competitive research and PR. Accountable for a 7.4 million dollar budget for the Region.• Achieved goal of contributing to year to year growth of 21% exceeding revenue objectives for Region in 2010.• Generated 72% more leads in Q3/Q42010 compared to 2009 versus the entire company at 40% by implementing segmentation and increasing lead generation activities. • Received an overall response rate in Q3/Q4 2010 for acquisition of 6.6% versus the entire company at 5.73%. Campaign revenue was 390% to goal.• Decreased cost 22% by increasing efficiencies of creative, print, direct mail, postage and other outsourced tasks in 2010.• Consistently rated in top 3 for response rates generated among all Regions in the country. Of these, the most successful generated a 7.72% response rate in 2nd quarter 2010.• Developed and managed internal sales incentives influencing behavior to increasing sales of specific products from 25% to 45%.

Developed marketing programs that increased revenue and subscribers while decreasing churn as well as utilizing funds efficiently. While managing a team of 4, consistently generated the greatest number of leads for quarterly campaigns in the region. Decision maker for all Media purchases, Sponsorship Events, Customer Events, Chamber Events and Networking Events. • Developed and launched new product campaign, generating most leads across the nation.• Developed retention efforts that resulted in reduction of churn from 2.3% in 2007 to 1.29% in 2008. • Each year exceeded revenue objectives with 102.7% attainment in 2009.• Accountable for a 1.4 million dollar marketing budget.

Start-up Company that was one of the first in the industry to implement VoIP marketing to business and wholesale (domestic and international). The Company was acquired by a NY based public firm in 2005.• Developed and helped negotiate a State of Ohio grant and won the largest award available at that time, valued at $290,000.00. • Coordinated contractual implementations with customers, sales and technical staff. Decreased installation and billing time by 26%. • Orchestrated customer acquisition and implementation for the entire Company.

Secure Interiors, Inc., a venture-funded start-up company offering Managed Internet/Network Security Services.• Developed and managed marketing programs for new opportunities to sell Managed Security Services. • Conducted market research with an emphasis on HIPAA in the health care industry. • Created and implemented a training program, marketing materials and incentive programs for Channel Partners. • Managed sales opportunity pipeline, tracking and forecasting sales for the company. • • • Generated new sales and worked with 49 Channel Partners to increase customer base and revenue.

IBM Global Services, e-Market Hosting Services • Managed strategic lead generation projects for both management and cross functional groups. Led team sales enablement processes including proposals, presentations, lead generation activities, newsletters, articles, trade shows, web casts, net meetings. Partnered with management teams to implement new products.• Identified and increased revenue by internal selling and positioning of e-market services such as hosting, enabling trading members, e-commerce (electronic data interchange), e-procurement, help desk and other integration and transition capabilities within various business units.

Energy.com was launched in 1998 by Columbia Energy Group, Inc. In April, 2000, Energy.com was acquired by beMANY!, a venture-funded internet start-up company.Product Manager – Energy.com Business to Consumer (B2C) • Managed e-commerce activities and projects for the consumer and small business markets including Web site design, customer acquisition and business partner programs. Reported directly to President and CEO.• Streamlined business processes by enhancing functionality of the back office. Account Manager • Interfaced with accounting, sales and marketing to ensure a high quality level of customer care.• Instrumental in defining requirements and developing Vendor databases and reports. Sales Manager - Products & Services • Ranked #1 winning the most contracts sold by the Sales Staff in 1998.

Program Manager – Columbia Service Partners (CSP) Start-up of Columbia Energy Group• Managed product development incorporating business and marketing planning for a start-up division. Negotiated with outside vendors in the development phases and continued marketing efforts of projects.• Created and managed the ‘Gas Line Guarantee’ program from inception to implementation. Over 60,000 customers had enrolled making it the most successful CSP program.• Developed marketing strategies.Marketing Representative – Columbia Gas of Ohio • Coordinated teams and timelines including planning, engineering design and installation of delivery system.• Awarded project to streamline and enhance internal processes through effective training and teaming.• Developed marketing programs that enhanced sales of natural gas equipment.

Trained, evaluated and reviewed skills for a sales force of over 300. Developed and supervised a 9-state territory, managed 2 Systems Sales Reps and mentored over 100 Sales Consultants. Acted as a liaison between software developers, sales consultants and customers to communicate software functional requirements. Grew a customer base from inception to over 175 pharmacies, generating over $500,000 in annual revenue. Received President's Award for most software sold.

Overlay Sales Specialist that also coordinated and conducted product traing seminars. Member of the IBM Hundred Percent Club for consistently exceeding 100% of sales quota.