Melissa Chien Email & Phone Number

Germany

Berlin, Be, De

Berlin, De

cargo.one is digitizing the air freight industry with an online marketplace for realtime booking and marketing of air freight capacity. Partnering with global airlines such Qatar, Lufthansa, IAG, LATAM, Air France KLM, and many more, cargo.one is serving a fast-growing base of thousands of freight forwarders.cargo.one is backed by leading VCs including Bessemer Venture Partners and Index Ventures.

Zürich, Zürich, Ch

Decentriq is an enterprise SaaS platform providing data clean rooms - allowing users to leverage data previously not possible.Easily and securely collaborate with stakeholders, internal or external, to derive new data value - all with guaranteed trust and privacy because of Decentriq's underlying encryption-in-use technology called confidential computing.Decentriq is also a founding member of the Confidential Computing Consortium including Microsoft, Google, Facebook, Intel and Ant Group.

Stockholm, Se

Led a team responsible for all demand & lead generating activities targeting SMB and mid-market merchants in over 10 global markets including, US, UK, Nordics, DACH, Netherlands. I managed competences across performance marketing, marketing automation, regional marketing, sales prospecting, content, and design.

Stockholm, Se

First marketer in the US who built all initial marketing channels from the ground-up including performance marketing, marketing automation/CRM, partnerships (Magento, Shopify, BigCommerce, etc) and tradeshows/events. Managed all marketing initiatives that drove merchant acquisition (B2B sales funnel) including demand gen, lead nurturing, customer success, and product positioning for the US market.

New York, New York, Us

Responsible for product marketing on Citi's flagship cash-back card across the cardmember lifecycle. This included digital acquisitions, expansion to "near prime" prospects, and spend/engagement post acquisition offer ("flip").

New York, New York, Us

Led $20M partner go-to-market plan to drive adoption of NFC mobile wallet solutions - including Apple Pay, Android Pay, and Samsung Pay.

New York, New York, Us

Drive Citi Cards CRM strategy to influence top-of-wallet behavior in digital space via emerging payment technologies (Citi MasterPass, Visa Checkout) and eCommerce partnerships (Amazon, Gilt, Walmart.com).

New York, New York, Us

- Drove launch of Citi Wallet, a proprietary digital wallet in partnership with MasterCard, that includes development of creative strategy, integrated digital marketing plan, and KPIs.- Business development and marketing with top online retailers to create promotions that drive increased usage of Citi card in eCommerce space.- Managed marketing (email, onsite, mail, social) and UX optimization initiatives to drive customer engagement with Citi digital account management tools, i.e. Account Online, Citi Mobile & Tablet Apps. - Oversaw team marketing budget in excess of $500K per quarter and compliance procedures to help successfully bring initiatives to market.

BTG is an entrepreneurial web and PBS television series dedicated to cultural exchange and empowering youth to make a difference. I led marketing initiatives including promotions, branding, web/content development and social media engagement. I was also a key component in business development with corporate partners including Ben and Jerry's and PBS Broadcasting.

Long Island City, New York, Us

Coordinated sponsorship marketing and regional brand activations in New York City and New York state with iconic local events such as Central Park Summerstage, Celebrate Brooklyn, and NYC Triathlon.

Consulted sales & marketing initiatives to drive corporate sales at the AEG-OPG Mercedes Benz Arena during the Shanghai World Expo in 2010.

Project coordinator for boutique creative consulting agency specializing in experiential marketing.

New York, Us

Supported various business operations including eCommerce, collection launches, in-store promotions & events for CFDA honored American fashion designer.

Bachelor Of Science, Marketing, Statistics & Operations Research

Education record

Education record

High School Diploma