David Pearce Email & Phone Number

London, United Kingdom

I devise and implement strategies to increase supporter numbers and achieve year on year income growth through membership subscriptions, donations and legacies.

Rogare is the Centre for Sustainable Philanthropy’s fundraising think tank and the home of Critical Fundraising – the discipline of critically evaluating what fundraisers know, or think they know, about their profession.The advisory panel helps identify research projects and has the task of translating research findings into professional practice.

Http://Www.Bexleymoorings.Co.Uk/

I have been a voluntary trustee for almost three years and became the Chairman of Bexley Moorings Project in April 2011. I am responsible for line managing the CEO and, along with the other trustees, have final approval of the annual budgets. This includes budgeting for full cost recovery on statuary projects and agreeing expenditure of unrestricted income. In my time with Bexley Moorings I contributed to the board’s development of several key initiatives, including• The development of business plans and long term strategy. This has included making structural and procedural changes to the working of the board to increase its stability, effectiveness and strategic focus.• Developing the organisations first ever fundraising strategy and reserves policy• Playing an instrumental role in the board moving from four meetings to six board meetings a year, speeding up decision making and increasing support for our CEO.• The introduction of regular strategy days. These are events that I plan and deliver with our CEO to allow the board to focus on situational analysis and strategy development.

Managing a team of four to deliver great supporter care and raise funds for the Muscular Dystrophy Campaign. In this role I was responsible for our database, website, email marketing, social media, and direct marketing programme.While in post I,• Project managed the tendering process for all direct marketing print, production and fulfilment. During 20011/12 financial planning I instigated a move from per-job budgeting to annual tendering. This delivered a 10 percent cost reduction.• Managed the performance and developed the skill-set of staff by creating and delivering training and mentoring to develop their understanding and use of digital communications. Including bespoke workshops for policy and campaigning, community fundraising and PR professionals.• Devised and developed the charity’s use of digital communications to increase reach and engagement with our supporters. This includes testing of live streaming and managing the social media presence at events. Our social media presence at our national conference was benchmarked against our biggest competitor and the reach of our event was over twice that of our competitors.

I was promoted into this role as a reflection of my increasingly expanding responsibilities and development of my strategic thinking. I oversaw the development of our direct marketing fundraising and line managed the direct marketing executive. The focus of my role was to raise income from donors through direct and interactive marketing, including recruitment of new donors, increasing income from existing donors, maintaining the donor relationship and producing results analysis. This was a diverse role requiring creativity and attention to detail. My responsibilities included,• Managing income and expenditure for direct marketing projects in accordance with the set budget.• Lead on the briefing of external direct marketing agencies and creative teams.• Writing and editing supporter communications, including the donor newsletter, email newsletter, web pages and social media communications.• Development of income from online initiatives. Including producing communications plans, developing the charity’s approach to search engine optimisation and use of paid search advertising.

In recognition of my expanding role as direct marketing executive, I was promoted to senior direct marketing executive. My experience included,• Leading on the design and development of key supporter communications - including our printed supporter newsletter and our email newsletter.• Driving the growth of email communications, I was able to expand the subscriber base from 2,000 to 4,000 in year one.• Project managing the design, testing and successful roll out of a new supporter acquisition pack.

In this role I was responsible for project managing donor recruitment and development campaigns, including acquisition, telephone fundraising and our warm cash direct mail appeals. I soon expanded my role to include email marketing, paid search advertising, web analytics and social media.

Managed team of telesales staff selling disposable medical products B2B, sold on phone and face to face, managed contact database and office admin

Selling to distributors’ throughput the UK via telephone and in face to face meetings.

Diploma, Direct And Interactive Marketing

English And American Literature, English Literature (British And Commonwealth), 2:1 Ba (With Hons)

Activities and Societies: UKC Falcons American Football Team