Liam A. Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, Us

-Managing marketing programs for CarGurus' acquired brands (AutoList and PistonHeads), International App Installs/Lead campaigns (UK and CA), and Mid Funnel Campaigns (Online Video, Youtube, Meta, TikTok) in the US, UK and CA to drive net-new and qualified users to the CarGurus site to engage with the brand and submit leads

Boston, Massachusetts, Us

-Led high-impact performance marketing initiatives for AutoList and PistonHeads, achieving a 66% increase in AutoList's media spend in three months without affecting Cost Per Lead, while optimizing App install and App Event campaigns for CarGurus, resulting in a 24% increase in leads with a 15% reduction in spend.-Overhauled CarGurus' mid-funnel Online Video and YouTube campaigns, driving record monthly visits and a 26% improvement in Cost Per Lead, while collaborating with agency partners to align on quality standards and develop strategic test roadmaps for 2024.

Columbia, Md, Us

-Strategically planned and executed a successful media spend exceeding $10M for FY 2023, encompassing end-to-end responsibilities from RFP creation and partner outreach to evaluation, negotiation, and the development of a compelling pitch deck. Secured final client sign-off and ensured alignment with business objectives.-Led the seamless launch and ongoing management of six highly effective lower-funnel, multi-channel campaigns, resulting in the acquisition of new clients and substantial business growth.-Directed hands-on spending across Google CM, LinkedIn CM, Facebook (Meta) CM, and Twitter CM, implementing robust A/B testing strategies and providing innovative recommendations for optimizing campaign performance and driving measurable results.-Oversaw weekly client engagement meetings and actively participated in high-level strategy sessions with C-suite executives, maintaining strong client relationships and ensuring marketing efforts were aligned with business goals.-Collaborated closely with the planning team to identify relevant third-party (3P) data segments for ultra-high-net-worth (UHNW) individuals. Leveraged Merkle's audience tool M1 to successfully onboard 3P segments to Social and Programmatic channels, enhancing targeting precision.-Facilitated the comprehensive onboarding, training, and mentoring of an Assistant Media Planner, fostering a culture of continuous learning, professional development, and individual growth within the team.

Columbia, Md, Us

-Supported senior media planners in executing multi-channel campaigns, including budget management, data analysis, and client reporting, contributing to successful client outcomes. -Assisted in the development and optimization of media strategies across various platforms, ensuring alignment with client objectives and industry best practices.

Los Angeles, Ca, Us

-Spearheaded comprehensive management of BYGs Socials (Facebook, TikTok, Twitch), driving brand presence and engagement.-Produced compelling organic content for BYGs Socials utilizing iMovie, Later.com, and Keynote, fostering a cohesive and engaging online presence.-Conducted targeted outreach to prospective musicians, forging strategic partnerships to enhance BYGs visibility and expand the network.

-Oversaw and managed a group of 90 children at a well-regarded day camp, meticulously crafting a safe, engaging, and enriching environment through the implementation of thoughtfully designed activities and educational lessons throughout the duration of the summer program.

Palm Desert, California, Us

-Designed and delivered engaging tennis lessons for children and adults during summers at a renowned country club, focusing on clay and hard court techniques.

Bachelor'S Degree, Marketing

Bachelor'S Degree, Marketing

Education record