• Developing deep market and customer understanding, including thorough knowledge of the decision maker, administrator and end user, primary use cases, priority targets/personas, competitive forces, and global trends• Created in-depth case studies around ROI, TCO and core benefits across different verticals and customer segments • Developing go-to-market strategy for new products or features including definition of target/persona, positioning, messaging, sales narrative, and GTM strategy• Work in conjunction with Sales Engineering to design and deliver compelling product demonstrations• Drive product revenue by setting goals and partnering closely with various activation channels• Supporting sales, marketing and customer success as a subject matter expert and in the identification and creation of product content and sales enablement assets such as datasheets, eBooks, whitepapers, presentations etc.• Test and launch new cutting edge products in market by leading cross-functional teams including sales, marketing and PR• Research competitive intel and create compelling differentiation criteria• Inform product roadmap based on customer, sales and market feedback• Manage company booth at tradeshows and conferences by providing inputs into the booth design, crafting demo stories, training the sales team and solution consultants and demonstrating the product

Competitive intelligence that fed to the product team, creation of battle cards for salesCreated customer facing datasheets, presentations, customer story nuggets and case studies; in-house video and audio productionDrafted proposals, RFP responses created demo videos, created demo environments and gave technical demos to the prospectsCreated sales tools and delivery of sales and field trainingDeveloped customer segment and created multiple collaterals addressing the various segments

• Evaluate effectiveness of HP MPS competitor’s marketing and communications –Conducted competitive audit and report to evaluate HP MPS’s marketing strategy implementation with respect to its competitors; Created competitive scorecard and debriefs for qualitative and quantitative evaluation;• Lead development of legally-approved HP industry leadership claims to be used in HP MPS marketing and sales communications. Research and document third party validations for effective need development in sales and marketing communications• Designed deep-dive analytics to identify business development opportunities by leveraging customer financial data and Fortune 500/Forbes 2000 reports.• Developing a social media pilot to serve as proof of concept for an integrated social media program for HP MPS• Collaboration with Industry research agencies to ensure alignment with value proposition

Suggested and implemented Internet marketing strategies to increase user adoption. Created email designs to educated and engage customers. Suggested and implemented social media strategy to increase customer acquisition. Written, published and evangelize product and informatory blogs in various social media channels. Helped creating value proposition and use cases. Used Google Analytics to determine what is driving traffic. Helped in designing and creating product tutorials that leads to increase user retention.Suggested new interface, Web-site design, order of emails, and features in a product to reduce clutter, engage customers and lead nurturingFormulated and implemented social media strategy of my company. Used tools such as Buffer App and Mail Chimp for promotion purposes.

• GTM support and trend analysis: Founded the first sales consultancy team, comprising of, consulting strategists and graphic specialists, in the organization. Increased sales team revenues by 15 %. Responsibilities were identifying challenges and recommending solutions across consulting assignments for companies such as Origin Energy.Liaison with marketing and sales team to match Wipro’s offering with customers needs• Accountable for competitive and economic analysis (by predicting impacts of various political and economic events in the US, Europe and Asia Pacific), circulated as a monthly newsletters triggering potential sales opportunities• Co-authored the HBR article on ”Reverse innovation in Telecom”(link); an article on the “Pervasiveness of Embedded Systems” in Digit Magazine, Nov, 2010• Awarded “Feather in My Cap” award for exemplary contribution towards sales in Wipro Consulting Services, awarded to one in 5000 people

• Lead Consultant chartered with bringing up Wipro Consulting’s Research Center. Recruited, Organized and Mentored new team of Consulting Strategists.• Responsible for Strategic Market Analysis and generating internal reports, which were used by Corporate Strategy to define the markets for the companies. Interfaced with multiple agencies/analysts in collating secondary data from multiple sources (Forrester, Goldman Sachs, Hoovers).

• Lead for the one of the most visible projects of the BU. Led the project delivery team in SLA executions (project revenue steady state : $8 M/ year) . Responsible for collaborating and influencing across multiple inter and intra-company teams spread across geographies. The project was one with the highest CSAT ratings in the company.• Have been awarded the “Best Team Leader award” across the organization for demonstrating excellent teamwork skills for inducting, training, goal setting, performance review and career planning and competency management of a 10 member team.• Pro-active mapping of customer expectations and building a strong customer relationship. Interacting with client managers and technical architects to understand and formulate service level agreements on and off customer locations in Canada and China

• Responsible for designing, coding, testing and integrating new features of the first generation of Ethernet based Access Managers (one of the Flagship Programs) for Alcatel-Lucent in Antwerp, Belgium. This product became one of the most successful products of Alcatel-lucent• Team interface to the customer at onsite in Shanghai. Mentoring and imparting training to fresh recruits. Co-coordinating with teams across Japan, China, Belgium and India resulting in successful critical customer releases• Responsible for quality audits and driving new initiatives in the team like lean management, Six Sigma and Code Coverage to enhance testing efficiency and code quality which improved the code quality by an average of 35%