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Mumbai, Mh, In

Maharashtra, India

Media Strategy Development- Ability to develop a comprehensive media strategy that aligns with client objectives and target audience insights.- Knowledge of how to conduct a situation analysis, identify key challenges and opportunities, and develop a media strategy that addresses these challenges and opportunities.Media Planning and Budgeting- Ability to develop a media plan that outlines the media channels, tactics, and budget allocations necessary to achieve client objectives.Market Research and Analysis- Ability to conduct market research and analysis to inform media planning and strategy decisions.- Knowledge of how to use market research and analysis to identify target audience insights, understand competitor activity, and develop a media strategy that addresses these insights and activity.- Understanding of how to apply market research and analysis to optimize media planning and strategy decisions.

Mumbai, Maharashtra, India

Summary: Brief overview of the media strategy and its objectives.Media Objectives: Specific, measurable, achievable, relevant, and time-bound (SMART) goals for media engagement.Situation Analysis: Internal and external environment assessment, including target audience, industry trends, and competitor analysis.Target Audience: Identification and profiling of key stakeholders, including demographics, interests, and media consumption habits.Budget Allocation: Resource allocation plan for media-related activities and vendor managementMedia Channels: Selection and rationale for chosen media platforms, including traditional and digital channels.Measurement and Evaluation: Metrics and benchmarks for assessing media performance, including media impressions, reach, and sentiment analysis.

Mumbai, Maharashtra, India

Preparation and End-to-End execution of Multi-media plansCreate and maintain Media Plans, Flowcharts, buying guidelines, budget summaries, plan implementation and competitive reports.Expierience with syndicated softwares like BARC Yumi, Adex TAM MAP.Knowledge and application of media systems planning concepts ( Reach, Frequency, AOTS, CPRP, GRP, CPIR, etc.)

Mumbai, Maharashtra, India

Learned about consumer behavior, purchase patterns, and how to strategically communicate a client's messaging to the target audience.Gained experience in areas like media strategy, data analysis, and campaign execution.Gained hands-on experience in media campaigns and client management.Understood key platforms for successful campaign strategies

Processed & sourced topics to be used in future marketing content.

Mumbai, Maharashtra, India

India

Reviewied user-generated content to remove offensive, inappropriate and harmful content before it reaches people online. They follow pre-defined sets of rules that platforms set to protect their users and maintain their reputation and legal compliance