Matt Johnson Email & Phone Number

Columbus, Ga, Us

Columbus, Ga

• Managed Startup Branding Initiatives and Infrastructure to serve SaaS Clients• Brought the brand to market in 90 days• Worked with Stakeholders to Design the End-to-End Client Journey and Affiliate Partner Journey• Hands-On in Designing Brand Collateral, Writing Copy, Building Automation Systems• In addition to hands-on production, I oversaw agency partners that implemented PPC, Videos, Graphic Design, and Copywriting• Consulted Managing Partners at CPA Firms and Legal Firms Navigating Complex Government Regulations in a Sales Capacity• Oversaw email marketing vendors and agencies, providing visual guidance, copywriting, and strategy support for both cold email outreach and warm email outreach• Collaborated with Software Developers on User Experience and Creating Demo Tools

• Helping brands express themselves effectively and inspiring their ideal customers. • I help startup businesses establish their brands and internal marketing infrastructure for lead management, client journeys, and automation tools.• Building/improving strategies for new products and services. • I write creative brand messaging for several established brands. • I also work with clients to develop their social media strategy and brand content strategies, as well as providing post-ready content across multiple channels. • Directly managing over $500,000 in Paid Search and Social Ad Budgets for various clients, • Managing $3m - $5m through agency partners I oversee at any given time. • I provide complete web development, video production, SEO, and graphic design support for my clients. • Hiring the right subject matter experts and specialists to bring marketing and branding assets to the next level whenever possible.

Navigated the company's strategic marketing and communication efforts through an ever-changing landscape. Directing brand messaging, advertising efforts, visual creative direction, and partner relationships, as well as engaging directly with clients. Driving automation, UX/UI integrations and client journey, vendor relationships, marketing initiatives, and public relations.

I've been fortunate to work with Sanipro as the company pivoted during the pandemic to serve communities that need it most. We are working to provide health and sanitation equipment and solutions to as many organizations as needed.For Sanipro Partners I am their Director of Marketing and Brand Messaging, working directly with company leadership to cast visions of a better world and to develop go-to-market strategies that work.

Developing marketing communication strategies based on Behavioral Economics principles. Building Customer Journeys and writing marketing messages. Fine-tuning marketing messages across channels and consumer segments. Understanding our customers, helping them make good financial decisions while also encouraging them to engage with our products and services.

Gulf Shores, Alabama

Re-inventing local businesses and their brands through storytelling, quality video production, and compelling copywriting. I supervised the video production studio, but we reach across all platforms to help clients achieve their goals. We help them explain the "why" of what they do and emotionally draw their clients to their doorsteps. And sometimes we just make a video about a rubber duck that fights crime. Long story. http://www.studio20mgm.com

I created branding assets for Intenze Products and Mario Barth's other enterprises. Brand Awareness, strategic thinking and customer psychology were a huge part of this job. I was managing multiple projects at once from copywriting to new product development, while editing video and designing print/web collateral. The most fun was taking on seemingly impossible ideas and making them a reality!

Project management for new product development and on-going manufacturing upgrades and technological advances. Also managing all multimedia digital assets, and maintaining relationships with industry peers and professionals in other organizations on behalf of the company.

Montgomery, Al

Created ads and video content for clients of Dickinson Group Advertising.

Video Editing and Long form program production. Determined creative direction for clients as necessary.

Ba, Digital Art

Activities and Societies: SGA Webmaster, Freshman Forum Vice President, Assistant Director, then Director Residential Adviser

Bachelor'S Degree, Digital Arts