Jon Chew Email & Phone Number

Culver City, California, Us

Jam City is a global leader in mobile entertainment, providing social gaming experiences for millions of players around the world. The creative powerhouse behind some of the highest grossing and most enduring social gaming franchises for mobile, including Cookie Jam and Panda Pop; Jam City is the go-to studio for Hollywood, having developed immersive, narrative rich mobile games for iconic entertainment brands including Harry Potter, Family Guy, Marvel Avengers and Futurama. • Computer Systems & Database Analytics• Paid Social User Acquisition & Management• System Tools Architecture & Development• Database Design & Pipelines• Analytics, Big Data, and Data Science• KPI-driven and nerding out on Metrics

江東区永代2-37-25, 東京都, Jp

BANDAI NAMCO is an arcade, mobile and home video game publisher, based in Japan. The company also publishes video, music and other entertainment products related to its video game IPs.BANDAI NAMCO Studios Vancouver is a development studio designed to be the "strike team"​ for all things mobile. We work with leading developers on really fun titles and even make titles of our own.• Championed marketing efforts and mobile user acquisition campaigns using multiple ad-networks and agencies to achieve effective ROI and ROAS. Optimized and scaled user acquisition campaigns, including spend allocation across multiple ad-networks, targeting, creatives, and bids. Returned average CPIs 50% less than initially budgeted across key networks.• Oversaw business intelligence for all titles in the studio, working closely with production to identify features that generated and improved live operations. Employed analytics and data-driven initiatives to improve LTV growth by 20% month-to-month.• Partnered with publishing and external development teams in the US, Europe, Asia, and Australia to create and deploy various marketing strategies and game releases. Utilized paid media, PR, ASO, and AB testing methods to improve organic App Store and Play Store conversion rates by 25%.• Managed the development and production of several casual game titles. Led multiple, cross-discipline teams from pitch and conception to full production development cycles.• Established mutual relations with key ad-networks and testing new user acquisition channels. • Planned and executing non-paid user acquisition such as PR, social media marketing, and events.Previously User Acquisition Specialist, Marketing & Production Games I've worked on:- One Piece: Treasure Cruise, Drift Spirits, Fortress Legends, PAC-MAN 256, PAC-MAN Bounce, Tap My Katamari, My Tamagotchi Forever, TEKKEN Mobile, several unannounced titleswww.bnsv.ca

Vancouver, Bc, Ca

Fiercely independent game studio with an aim to make quirky and original social and mobile games with a bit of edge and a lot of humour. Creators of Mighty Bots, Dragon Up, NomNom Combo, and Pot Farm with a combined 9 million installs and 1.8 million unique monthly active users.http://www.techvibes.com/blog/fiercely-independent-thats-just-how-east-side-games-rolls-2012-07-06• Aided in providing reporting and performance monitoring using multiple sources of data.• Communicated effectively on key metrics related to user behavior, user segmentation, virality, and marketing campaigns. Developed new analyses and insights, to drive decisions and strategies for user acquisition, retention and monetization.• Performed a wide range of analysis to produce meaningful insights that improve distribution, engagement, and monetization.• Championed user acquisition initiatives throughout the studio. Worked with over 100 business relationships to produce quality traffic buys and create Top 50 free games for the App Store and the Google Play Games marketplace.• Crafted, collected and published numerous marketing materials for both mobile and social games including press releases, screenshots, wall posts, and e-mail campaigns. Most recently provided marketing support for Pot Farm: The Board Game, successfully funded on Kickstarter.• Researched a full industry view of games, features, and metrics to integrate knowledge from the social gaming space.Previously Game AnalystGame I've worked on:- Pot Farm, Zombinis, I Like Slots, Hello Adventure, NomNom Combo, NomNom Combo HD, Ruby Skies, Dragon Up, Super Dragon Up, Mighty Bots, Sushi Spin, Pot Farm: Grass Roots, Pot Farm: The Board Game, Munchie Farm.www.eastsidegamestudio.com

Recultured.com is the first inter-collegiate blog between UBC, SFU and Langara College. Nominated for several awards, Recultured aims to be an insightful look into university culture. RETHINK. RECREATE. RECLAIM.• Nominated for Best New Weblog, Best General Interest Weblog, and Best Group Weblog by 2012 The Canadian Weblog Awards.• Managed a fantastic team of 13 writers, facilitating entertaining and interesting articles on a daily basis. Weekly and biweekly virtual communication.• Managed a content database of over 100 articles, reviews, and news posts.www.recultured.com

Vancouver, British Columbia, Ca

Previously: Sales InternAward winning interactive agency. Creators of Hootsuite and Food Network's Eat.St applications. Reported directly to the CEO of Food.ee, a new brand and product, executing and managing product marketing.• Assessed territories for business expansion. Analyzed over 50 cities and 2000 restaurants utilizing market research and surpassed expectations by creating a 4 year distribution plan.• Championed digital marketing initiatives. Crafted strategies based on competitor analyses, consumer segmentation, market sizing, messaging, positioning and promotions.• Managed lead-generation by employing email marketing, social media and digital contesting activities.• Created and analyzed competitive product user-flows to efficiently guide product management. Identified key opportunities to increase site traffic, conversion-rates and retention.www.food.eewww.invokemedia.com

Accounts: Y57 Media• Drove the creative design and direction of several creative briefs. Designed unique online and print materials for a battle of the band competition expected to attract over 200 attendees.• Teamed with Y57 Media's Digital Brand Manager to ensure the ideal brand identity and organization values were maintained.www.advertisinc.ca

Vancouver, British Columbia, Ca

Reported directly to the CEO, assisting with opportunities for new business development.• Analyzed, assessed and contacted over 500 organizations and companies for business development and strategy.• Redesigned social media platforms and community building channels to improve visibility and aesthetics.• Researched new business & e-commerce partnership opportunities for the next 6 months.www.wishpond.com

Toronto, On, Ca

Aptly titled: "WIND Specialist"• Led and managed projects to improve the sales cycle in retail stores. Designed and implemented information forms to persuade consumer adoption. Exceeded goals by lowering the time it takes an employee to complete a sale by 50% (measured against the average sales length in minutes).• Educated consumers during a city-wide campaign employing sales and negotiation techniques. Delivered targets above the average employee with over $10,000 in sales under 3 months of service launch. Listed among the top 25 employees in Vancouver for sales-generated revenue.

Vancouver, British Columbia, Ca

Managed an inventory of audio visual equipment.IT support for professors and students.

Alternative title: "Vice-President Marketing"• Managed a limited budget to escalate brand awareness within 1 month of club recruitment. Achieved the target and generated a 50% increase in consumer membership purchases (from 200 to 300).• Trained a team of 5 to assist in project-based promotions. Employed guerrilla marketing and direct marketing techniques to capture the interest of over 500 consumers. Grew event attendance rates by 20%.• Rebranded the club’s digital persona by identifying and incorporating new social media strategies. Increased unique visitors under 2 months under budget and impacted monthly site impressions by 35%.

Vancouver, Bc, Ca

• Analyzed and employed digital marketing strategies to increase brand awareness. Employed social media marketing and direct marketing tactics to perform past expectations and increased event ticket purchases by 36% (from 275 the previous year to 375).• Ran a $5000 campaign to ensure brand equity throughout the event. Negotiated with design companies to deliver over 500 t-shirts and conceived a 16-page booklet educating value added services and highlights of the orientation. Successfully sustained the orientation’s long-term value with survey feedback expressing 95% consumer satisfaction.• Educated incoming consumers by developing and maintaining an interactive flash website.

Alternative title: "Aviator"

Bachelor Of Commerce, Marketing And International Business

Keio International Program, International Studies

High School Diploma, Social Justice