Maria Thibodaux Email & Phone Number

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

Four analyst team serving a 100+ Americas sales organization, responsible for quota rollouts, commissions runs, KPI target setting and reporting for sales and marketing, and sales org strategy and design.Milestone: Partner with sales leadership to design and implement an Enterprise sales team, focused on major customer accounts. Part of a larger, ongoing initiative to classify all customer accounts to strategically engage, at scale, a 100,000+ customer base, while maintaining a lean customer-facing sales organization.

Austin, Texas, Us

Three analyst team; Focus on customer marketing and evolving customer trends: Collaborate with sales and marketing to understand changing customer behavior and recommend strategic marketing changes. Design common reporting for marketing and sales to achieve consistency with citing metrics and have productive performance discussions.Milestone: Oversee data warehouse design and consolidation across multiple databases and technologies for Solarwinds’ growing SaaS product line; Standardize KPIs and enable consistent and streamlined reporting and insights.

Austin, Texas, Us

Three analyst team; Develop insightful marketing-sales funnel frameworks. Make strategic recommendations to drive visit-to-purchase conversion optimization, focused on meaningful business results and progressing past outdated dependency on volume / vanity metrics.Milestone: Analytics lead for a major initiative to drive revenue through cross-sell into Solarwinds’ installed customer base, building the concept and process for a business application to facilitate the global customer-focused sales motion. The tool enabled an entire customer sales organization that scaled from 5 reps to over 60 in 3 years, generating approx $60M in annual new license revenue.

Austin, Texas, Us

Two analyst team; Oversee all strategic analysis for marketing and product teams, including ROI analysis for paid media channels and initiatives, evaluation of website testing, and standardization of conversion reporting. Partner with teams to understand business needs, design analysis, and propose recommendations. Milestone: Oversee the rollout of Tableau for global reporting. My team’s work streamlined operational efficiency in data access, saving hundreds of annual employee hours through ease of use as well as governance of all things measurement, including concepts, frameworks, metrics, and performance indicators.

Austin, Texas, Us

Overhauled analytics to improve site tracking and highlight conversion events; Worked with senior management to outline key metrics and implement measurement; Recommended site modifications to improve performance drivers. Developed search marketing strategy to secure competitive position; Improved on-page user experience and search ranking for 50 key terms, resulting in 20% increase in search traffic and 30% increase in conversion to trial membership.

Austin, Tx, Us

Managed advanced portfolio modeling and regression analysis for firm’s largest broker-dealer client; Supervised delivery of quarterly performance, characteristics and attribution reports to client’s senior leadership.Assisted Regional Directors with on-boarding new advisor clients: Conducted advisor training sessions using internal analysis tools, covering fund analytics, regression analysis, and performance metrics.

Austin, Tx, Us

Summer Internship for a start-up using RFID technology to track attendee behavior at conferences and trade shows.Designed a digital marketing campaign to reach event executives in health care, technology and banking; Crafted messaging, invitations and host content for an inaugural webinar on measuring event value.Worked with senior leadership on a rebranding initiative to drive brand presence and revenue: outlined a media communications and marketing plan.

New York, Ny, Us

Public Relations for an asset management firm. Managed closed-end fund media relations; Collaborated with product and portfolio teams to raise the overall product profile. Developed press releases and conducted spokesperson training.

Westlake, Texas, Us

Business Development for a Schwab pilot program working with Schwab Advisor Network. CRM responsibility for a team of three. Conducted educational sessions for high net worth investor leads, and determined follow-up to open new accounts.

Business Development for a Registered Investment Advisory working with high net worth investors. Managed marketing initiatives. Created digital content for client and employee newsletters, web articles and press releases. Planned social and educational events for clients.

Mba

Bachelor Of Arts, Media Studies And English