Common Intent is a digital marketing agency that works with some of Australia's leading do-good brands.At Common Intent, I held a multifaceted role as a Performance Marketer and Social Media Manager. Creative Strategy & Content Creation:Heavily assisted in the creative side of paid and organic marketing by crafting ad copy and static/video assets that resonated with target audiences. These visually compelling materials not only captured attention but also conveyed brand narratives effectively aiming to increase CTR, lower CPC's and increase ROAS.Paid Marketing:Demonstrated proficiency in running paid marketing campaigns across multiple platforms, including Meta (formerly Facebook), Google, Pinterest, Tiktok and LinkedIn. This included strategic ad placement, budget management, and campaign optimisation to maximise ROAS.Social Media Management:Managed and curated organic social media content for various brands, ensuring consistent and engaging content aimed to increase brand awareness and build community.Brand Storytelling:Helped brands articulate their 'why' through both paid and organic marketing strategies. Utilising my strong copywriting, design and content creation skills, I crafted compelling stories that resonated with customers, strengthening brand positioning and advocacy.Technical Proficiency:Gained expertise in various backend systems critical to the marketing landscape, including but not limited to Shopify, Klaviyo, Facebook Ads Manager, Google Ads, and Google Analytics. Email Direct Marketing (eDMs):Successfully delved into email marketing, where I not only created email flows but also designed emails and crafted persuasive copy aiming to drive engagement and conversions.Website Optimisation:Strengthened brands' online presence through consistent website optimisations. Leveraging insights from platforms like Hotjar, I identified areas for improvement that enhanced user experiences and boosted conversions.

As a Freelance Social Media Manager, I successfully executed a range of strategies and initiatives that contributed to the growth and engagement of various clients' social media presence. My key accomplishments include:Content Creation and Viral Success:Produced various pieces of viral TikTok content. One in particular garnered a staggering 1.2 million views, generating 121,000 likes, 14,100 shares, and 536 engaged comments. This viral content resulted in a remarkable 3,000-follower growth on TikTok and a significant boost of 13,000 followers on Spotify.Social Media Takeovers:Led social media takeovers at festivals and business events, creating engaging Instagram story and feed content for diverse clients, including Jayjays, Wrangler, The Style Vibe, and Lonely Lovers Vintage. These takeovers significantly expanded brand visibility and engagement.Content Management Software Implementation:Spearheaded the successful implementation of content management software for businesses like Ossix Swim. This initiative doubled their weekly posting average, streamlining content creation and distribution.Effective Advertising Campaigns:Utilised key advertising programs, such as Facebook Ads Manager and Google Ads/Keywords/My Business, to increase local brand awareness. Notably, I played a pivotal role in securing a second-place ranking for Port Macquarie Satellites And Antennas in Google search results, enhancing their online visibility and leads.Social Media Tools and Trend Research:Leveraged various social media scheduling tools like Canva, Later, and Sked Social to optimise content planning and distribution while conducting trend research using platforms such as Answer The Public and Google Trends, ensuring that content remained relevant and aligned with current market trends.

As a Disability Support Worker at Headstart, I had the privilege of making a meaningful impact in the lives of individuals with disabilities. My role was instrumental in providing compassionate care and support to enhance their quality of life. Here's an overview of my responsibilities and contributions:Client-Centered Care:Focused on providing client-centered care, tailored to the unique needs and goals of each individual. My approach prioritised their well-being and ensured that services were personalised.Activities of Daily Living (ADL) Assistance:Assisted clients with daily living activities, including personal care, hygiene, meal preparation, and medication management. My support enabled clients to maintain their dignity and achieve a sense of autonomy.Emotional Support:Provided emotional support and a caring presence, fostering a positive and nurturing environment. I actively listened to clients' concerns and offered companionship, recognising the importance of mental and emotional well-being.Safety and Well-Being:Prioritised the safety and well-being of clients, ensuring that all support activities were carried out in a secure and hazard-free environment. I maintained a vigilant approach to minimise risks and prevent accidents.Effective Communication:Maintained open and effective communication with clients, their families, and the Headstart team. I believed in the importance of clear and transparent dialogue to ensure that clients' needs and preferences were understood and met.Documentation and Reporting:Accurately documented client progress and support activities, maintaining up-to-date records to track and assess client development. This information played a critical role in evaluating the effectiveness of support plans and making necessary adjustments.

As a Social Media Manager Intern at Ossix Swim, I played a vital role in developing and executing social media strategies that contributed to the brand's online growth and engagement. My key contributions and responsibilities included:Social Media Strategy Development:Collaborated with the team to craft comprehensive social media strategies, primarily focusing on Instagram. These strategies were designed to boost brand visibility, attract a wider audience, and achieve forecasted KPIs, ultimately supporting Ossix Swim's business objectives.Engagement-Boosting Copywriting:Strategised and implemented creative copywriting for social media posts, particularly in captions. This innovative approach resulted in a significant 40% increase in post engagement, further strengthening brand-consumer relationships and online community.Market Research and Consumer Insights:Conducted extensive industry research to stay updated on the latest trends and best practices in social media marketing. This knowledge was applied to adapt Ossix Swim's strategies to the ever-evolving digital landscape.Performed in-depth competitive analysis to identify gaps and opportunities in the market, enabling Ossix Swim to position itself effectively and stand out within the swimwear industry.Compiled and analysed consumer insights to develop a precisely defined target audience. This data-driven approach ensured that Ossix Swim's content and messaging resonated with their ideal customers.Collaborative Teamwork:Worked closely with internal teams to align social media efforts with broader marketing initiatives, ensuring brand consistency and unified messaging across all channels.Performance Analysis:Monitored and analysed the performance of social media posts, extracting actionable insights and recommendations for continuous improvement.

As a Creative Assistant at Tanouk Apparel, I played a pivotal role in contributing to development of branding and online digital presence. My responsibilities spanned various key areas, including:Social Media Management:Collaborated closely with cross-functional teams to develop and execute comprehensive social media strategies. These strategies were aimed at increasing reach with relevant audiences and driving brand engagement. My contributions were instrumental in successfully expanding Tanouk Apparel's online presence.Influencer Marketing:Spearheaded influencer marketing initiatives, partnering with influencers to reach and resonate with specific target audiences. These collaborations resulted in increased brand visibility and credibility.Community Management & Customer Support:Took charge of community management for Tanouk Apparel's social presence and online properties. This included active customer support to resolve 100% of issues, ensuring positive customer experiences and maintaining an active and responsive online community.Creative Conceptualisation & Product Development:Successfully conceptualised and designed a new product line using my own hand crafted designs. This creative endeavour resulted in the merchandise's sellout, demonstrating a keen eye for design and a deep understanding of brand and creative.Photoshoots & Branding:Oversaw product photo shoots for Instagram posts, ensuring that the brand's image remained consistent and visually appealing across social media. These efforts further contributed to engaging and high-quality content.