Meg Roberts Email & Phone Number

Manchester, England, United Kingdom

In a complex global organisation, I partnered with senior business people to turn big business change into clear and compelling content. > Setting the strategy: defining comms plans and key messages with up to 70 stakeholders at a time> Working globally: gathering input and ideas from colleagues across continents > Creating content: speeches, event content, social posts, intranet articles, thought leadership and more > Measuring what works: by simplifying one internal article, we had +20% internal engagement> Managing projects and deliverables: from roadmaps to reporting, I had a lot of spreadsheets> Getting recognition: shortlisted for the Global Finance Content Campaign of the Year, 2024

United Kingdom

I was one of the first employees at Schwa, a language and communication consultancy. In my time, I: > Led strategic messaging projects and workshops for clients like KPMG> Won work for the likes of Octopus and Australian Retirement Trust with pitches and proposals> Oversaw tone of voice guidelines and rollouts for clients like iwoca> Launched our website, socials and fetching orange brand > Recruited and trained superstarsWhen I left, we'd tripled in size and been acquired by Definition. I joined a baby business and watched it bloom.

> Led communications around a merger, like positioning statements and shared company values> Created content for a shiny brand campaign spanning events, social and out-of-home ads> Worked as a UX writer and content designer for clients like John Lewis and British Gas

London

At BT, I spread our brand and voice to 100,000 staff around the world, working with everyone from contact centre teams to legal colleagues.

New York And London

Where I learned all the fundamentals, from planning to proofreading. > Developed the tone of voice to accompany Co-op's iconic 2016 rebrand> Worked in-house at British Gas as a digital writer for six months> Lived in New York while I grew our team and client list there