Marie-Eve Gagne Email & Phone Number

Manage the Channel Strategy team overseeing FI Sponsors including BMO, Amex, and Wealthsimple as well as key strategic partners including Samsung, Global Pet Foods and Goodyear. Responsibilities include:- Lead the development of multi-channel strategies with measurement against jointly-developed KPIs to support Sponsor initiatives- Have a strong understanding of Sponsors’’ business objectives and relevant industry trends- Work closely with analytics team to optimize… Show more Manage the Channel Strategy team overseeing FI Sponsors including BMO, Amex, and Wealthsimple as well as key strategic partners including Samsung, Global Pet Foods and Goodyear. Responsibilities include:- Lead the development of multi-channel strategies with measurement against jointly-developed KPIs to support Sponsor initiatives- Have a strong understanding of Sponsors’’ business objectives and relevant industry trends- Work closely with analytics team to optimize targeting to drive relevancy and personalization using 1st party data- Collaborate with cross-functional teams including design teams, social media teams and marketing ops teams to ensure seamless execution of campaigns- Monitor digital metrics and media spend to optimize campaigns while in market- Develop post-campaign analysis that marries both digital and sales metrics and provide key insights and recommendations for future campaigns- Identify opportunities for growth via untapped channels or audiences Show less

Montreal, Canada Area

I worked closely with the Client Marketing Manager to develop key strategic marketing campaigns and activities for our sponsor, Jean Coutu. I was responsible for ensuring all creative assets were supplied, managing budgets and timelines and gathering results for post-campaign reviews. In addition to Jean Coutu, I also helped build campaigns tailored specifically for our Quebec Air Miles sponsors to further our reach in the province.

Pointe-Claire, Qc

I oversaw the execution of all digital marketing activities including display ads, email campaigns, online contests, SEO, digital flyers and catalogues, and the Bouclair app. Working with the creative team, I ensured creatives were supplied on time, within budget, and complied with Bouclair creative and brand guidelines.

Montreal, Canada Area

Reporting to the Marketing Manager, I organized the planning and execution of all activities related to supporting the wholesale business which included the creation of lookbooks, advertising and signage for seasonal trade shows, corporate sales presentations, and the launch of shop-in-shops at major department stores. ● Coordinate marketing activities to promote trade shows and events including creating content for promotional materials, booth design and digital… Show more Reporting to the Marketing Manager, I organized the planning and execution of all activities related to supporting the wholesale business which included the creation of lookbooks, advertising and signage for seasonal trade shows, corporate sales presentations, and the launch of shop-in-shops at major department stores. ● Coordinate marketing activities to promote trade shows and events including creating content for promotional materials, booth design and digital advertising.● Create sales decks and presentations for sales team to approach prospective clients● Develop banners and signage for Atelier Noir roadshows working with Costco buyers and design team to promote technical product features● Manage and track yearly marketing budget Show less

Montreal, Canada Area

Manage all social media channels and content calendar and organize monthly contests. Track and analyze growth in followers and maintain relationships with our online communities. Develop outreach programs and events with local charitable organizations and media to increase brand visibility and connect with new markets.● Coordinate monthly contests and giveaways on social media working in conjunction with the Régie des alcools, des courses et des jeux.● Organize media previews… Show more Manage all social media channels and content calendar and organize monthly contests. Track and analyze growth in followers and maintain relationships with our online communities. Develop outreach programs and events with local charitable organizations and media to increase brand visibility and connect with new markets.● Coordinate monthly contests and giveaways on social media working in conjunction with the Régie des alcools, des courses et des jeux.● Organize media previews, fashion shows and product knowledge seminars● Create content for social media channels and oversee all customer inquiries● Coordinate all creative projects such as catalogs, POP signage, advertisements and photoshoots● Manage media requests and organize samples and other press materials● Update company website and write product descriptions. Show less

Research and establish new partnerships among local businesses to further promote client's upcoming film premiere (clients included Fox Entertainment, Alliance, Métropole, Just for Laughs). Assist in the management of communication with local media during major press screenings. ● Track media coverage and film reviews ● Generate final reports on overall performance of the events ● Analyze the reports and propose suggestions for areas of improvement● Maintain media contact… Show more Research and establish new partnerships among local businesses to further promote client's upcoming film premiere (clients included Fox Entertainment, Alliance, Métropole, Just for Laughs). Assist in the management of communication with local media during major press screenings. ● Track media coverage and film reviews ● Generate final reports on overall performance of the events ● Analyze the reports and propose suggestions for areas of improvement● Maintain media contact lists and prepare media kits ● Coordinate giveaways hosted by local media● Assist senior publicists during major press events Show less

Washington D.C.

Diploma, Public Relations Management

Bac, Journalism

Activities and Societies: Reporter - CJLO Radio Graduated with distinction