Megan Bisson Email & Phone Number

Australia

Lead the development and execution of the marketing and communication strategy and team for ANZ, Asia Pacific and China. Focus on building the customer experience, supporting partners with differing market requirements and maturity. Enjoy building a responsive team aligned with company priorities.

Develop and drive the strategic marketing plan in Australia and New Zealand across all segments Enterprise, Public Sector and Commercial. Aligned to sales priorities, global roadmap and local customer requirements. Member Collaboration leadership team.› Develop and implement marketing plan to meet and exceed Australia and New Zealand revenue target, influence commercial sales verticals and identify white space for targeted marketing initiatives. › Create and execute digital and social engagement campaigns, creating compelling storyline content, designing and executing virtual and physical events targeting existing and new customers, and moving through sales funnel. › Driving thought leadership through digital engagement: blogs, social, media, web, video, whitepapers, presentations, and live networking opportunities with speaking engagements for key Collaboration team members.Skills: Strategy • Digital marketing • B2B Marketing Communications • Demand Generation • Revenue growth • Leadership

Cisco, Australia And New Zealand

Unifying all Cisco architectures, this solution marketing role worked with each Head of Architecture. Working across collaboration, enterprise networks, data centre and security architectures, in alignment with global roadmap. › Develop overarching architectural marketing strategy to drive revenues, expand market share and grow the base - Including all elements of digital and live marketing initiatives: demand generation, thought leadership, social, events, content creation and always on-campaigns.› Maintain and grow Cisco’s leadership position in ANZ market share with focus on increasing penetration into commercial market. › Provide positioning to customers directly and via partner channel. Skills: Marketing strategy • Demand Generation • Digital Marketing • Content Marketing • Leadership

Sydney, Australia

Spark specialised in solving customer issues in the financial services, government and manufacturing industries working across a number of vendors. Role combined business and marketing strategy, tactical delivery for corporate marketing, market propositions and marketing communications.

Egg Media (own company) was a Marketing, Communications and Digital Production Agency. The role focused on idea generation, strategic planning, marketing and communication campaigns and account management. A major highlight was my role as Creative Producer / Communication Specialist for the ground breaking online marketing for the Australian Labor Party KEVIN’07 election campaign. Other major clients included AMP, Barloworld Coatings, BUPA, Land Rover and Diageo.

B.A. (Hums), Film And Media

Masters Of Business, Marketing