G5 is the leading provider of digital marketing effectiveness in the property management sector. In today’s increasingly mobile and social world, reaching and converting prospects is more complex than ever before. G5 simplifies the complexity of digital marketing with an innovative cloud-based platform that creates, measures, and optimizes the entire customer experience – from awareness to advocacy – for a fraction of the cost of traditional marketing approaches. The G5 Marketing Cloud delivers best-in-class experiences across search, sites, and social, as well as tools that measure and optimize results.• Build relationships with clients through demonstration of in-depth knowledge, understanding of specific needs/ priorities, and application of G5’s marketing solutions. • Navigate G5’s product offerings on behalf of clients ensuring the appropriate products are provided and recommended to meet client needs.• Apply a solution-based approach to making recommendations about G5 products and services, incorporate Sales Team when new upsell opportunities are identified.• Discuss quarterly performance reports with client, identify areas in need of improvement, and recommend service additions/changes or strategic revisions.• Collaborate and partner effectively with other G5 teams (i.e. Sales, SEO, Professional Services, Support etc.) to ensure an exceptional client experience. • Analyze and evaluate the effectiveness of specific client campaigns and work with internal teams to achieve optimal digital marketing performance.• Coordinate training for clients on G5 systems.• Educate clients on G5 strategies and make best practices recommendations on ongoing tracking and optimization.• Manage client issues and general inquiries that result in escalation to other teams.• Attend and help plan for Industry Trade Shows.

• Manage a portfolio of major automotive groups with $413,000 monthly reoccurring revenue.• Increased client portfolio advertising spend by 104% with a $195,000 total advertising spend covering SEM/PPC, remarketing, network display on an RTB platform and social (FBX – Facebook Ad Exchange).• Increased monthly reoccurring revenue by 63% in a year via product adoption. • Strategize monthly advertising campaigns with the client and Advertising team by setting budgets and goals.• Deliver monthly analytics reporting to the Owners, Presidents, CEOs, and Digital Marketing Managers for each automotive group and consult on ways to improve their digital marketing presence. • Attend in-person quarterly reviews with the Sales and Advertising team along with the stakeholders at the dealership groups to present and provide feedback on website and advertising metrics. • Train clients both in person and over the web on using digital tools to bolster their marketing strategy.• Advise clients on their digital marketing strategy by growing the current relationships, focusing on their Internet presence and use of Dealer.com’s digital platform. • Collaborate with Sales team on new opportunities, up sells, re-contracting, and repackaging opportunities. • Provide technical support and product training with clients on new product(s) that align with their business objectives and improve the performance of their digital marketing suite.

• Managed a portfolio of 150 clients with total monthly recurring revenue of over $100,000. • Responsible for defining product strategies for existing clients’ digital products focusing on web, mobile, online advertising, e-commerce, social media, and SEO components. • Developed media plans with clients centered around local initiatives and OEM strategies for Chrysler, Audi, Subaru, and Fiat dealerships. • Allocated resources and departments to complete website requests from clients. • Consulted with Production and Creative teams to deliver website enhancements, custom creative, and new features.• Analyzed auto industry trends and competitive analysis to adapt to buyers behaviors and industry advancements.• Utilized Adobe Photoshop to customize clients' creative. • Responsible for cross-departmental collaboration among the Sales, Support, Production, and Billing teams to fulfill clients’ requests and inquires. • Participated in pilots on new rollouts of reporting and processes and then shared the findings back to the team. • Allocated resources and departments along with tracking due dates to complete website requests from clients including website design changes to advertising budget increases to optimizing their SEO content. • Collaborated with Product Development team on global issues resolution date with the use of JIRA.

• Worked closely with Sales, Product Management, and Creative Teams to provide information and set expectations regarding the status of all campaigns and projects. • Assisted with the campaign setup and implementation, strategy, and reporting of clients' display advertising.• Coordinated the launch of campaigns and managing all aspects of them in accordance with the goals and objectives of the client along with working through client reports for a mutual understanding of campaign metrics. • Looking for opportunities to up-sell and cross-sell existing clients to increase their utilization of current products/technology as well as sales of new solutions as they were released.• Utilized a strong understanding of ReTargeter’s suite of products and digital advertising industry knowledge to ensure maximum customer value and satisfaction. • Consulted with the Creative team on the display ad creative and text to match the clients’ goal and strategy for their display campaigns. • Assisted with prospecting new business.

• Contacted qualified potential clients to gain insight on their digital advertising goals, budget, and interest in Retargeter’s products to set up meetings with experienced Account Executives.• Gained insight into prospect’s goal, budget, decision maker and timeline to buy.• Answered prospect’s basic questions around ReTargeter’s suite of solutions, the industry/space, and our competitors.• Sent emails with quality content and made engaged and high quality phone calls to gauge interest and intent from leads.• Managed thousands of new leads and opportunities daily through the data management system, Salesforce, to identify those leads with high potential for prospective accounts. • Communicated across teams within the organization through Salesforce Chatter.• Generated new leads by prospecting for new business with tools such as Jigsaw, InsideView, Rapportive, and LinkedIn.

• Consistently stood out as a top sales agent for producing the highest sales each week.• Responsible for all incoming reservations, advanced or in person, for groups and private lessons.• Demonstrated a professional and efficient manner while working with guests. • Held responsible for reservations, cancellations, and answering questions on rates, resort facilities, services and special promotions. • Prepared Will Call daily: printed tickets for Ski and Snowboard School products, lift tickets and rental products. • Accurately answered guest questions: provided them with a variety of information related to services, products, special items, resort conditions, special events, etc. • Balanced cash and credit card receipts at the close of each day.

• Assisted guests in order selection by recommending specific menu items and specials. • Responded to questions regarding meal preparation and service. • Upsell appetizers, specialty beverages, and desserts to increase guest check averages. • Regularly followed-up with guest tables and promptly fulfilled additional requests. • Collected payments and balance transactions with receipts. • Informally recognized as Lead Server with responsibility for overseeing opening/closing and coaching and mentoring new servers regarding menu items, company policies and procedures.• Frequently assisted other employees during rush periods to help promote teamwork while providing exceptional service.• Experience with Squirrel’s POS System.

• Worked on a team responsible for two of the agency’s local clients, Heloise & The Savior Faire and Rough Francis.• Managed a variety of marketing projects including optimizing the clients’ social media presence with captivating press releases, articles, photos, videos, and upcoming events to handing out flyers to promote a new local business.• Organized and updated agency contacts in the email marketing tool, Vertical Response, to provide teams with an accurate display of the all of agency’s contacts. • Helped manage the calendar for the team to track upcoming project deadlines and special events for the clients. • Worked on multiple projects/assignments/accounts simultaneously in a fast-paced and time-sensitive work environment. • Used social media & marketing campaigns to promote brand growth.

• Developed the framework for an in-depth branding study that a local municipality considered undertaking to boost tourism to the area. • Interviewed local residents, town officials, business leaders and tourism professionals and put together videos highlighting its tourism attributes. • Reviewed current print materials and signage for the local town and made recommendations for improvement. • Authored a report presented to the Select Board and an ad-hoc Brand Review Committee that led the town to move forward with a formal rebranding effort. • Gave formal presentations to the Board and to the Executive Committee of the Chamber.• Assisted with rebuilding the LCRCC website. • Created a database in Excel with information on all lodging, restaurants, arts & entertainment, shopping, nightlife, ski resorts, and country clubs.