Megan Merrick Email and Phone Number

Go Nimbly is a Revenue Operations company helping SaaS companies drive more revenue by creating a buying experience that’s both frictionless and human

• Conduct monthly demand generation reporting on marketing KPIs and provide insights on how to optimize campaign strategy and performance• Deliver quarterly marketing reporting analytics for Board of Directors and C‐Suite, providing analytics used to glean insights for strategic decision‐making• Build and manage execution of email, webinar, and tradeshow campaigns, tracking and reporting on campaign performance outcomes• Design a comprehensive marketing program overview deck to break down silos between marketing and sales teams, including updates on webinars, tradeshows, and brand marketing initiatives• Build and implement an MQL model in Pardot/Salesforce to enhance inbound lead quality for the ADR sales team. Documented processes and conducted training for marketing and sales teams. Created SFDC dashboards to track MQL quality across the lead lifecycle• Establish monthly meetings with sales, marketing, and revenue operations teams to strategize on ABM initiatives. Primary goal to ensure the prompt delivery of high‐quality accounts to the ADRs team

RevOps Co-op is a community for Revenue Operations enthusiasts to share content, access resources, and collaborate together.

• Build and manage demand generation marketing campaigns including webinars, events, email and nurture, in Marketo and Salesforce while ensuring best practices and optimal lead generation• Manage website releases for webinars and content launches, enhancing prospect and customer engagement• Provide technical support for live prospect and customer‐facing webinars, overseeing Zoom programs for seamless execution• Streamline data transformation and lead routing between Marketo, Salesforce, and Ringlead, helping ensure timely follow‐up from go‐to‐market team• Designed a comprehensive master Marketo program guide, outlining programs templates, performance reports, lead list imports, SLA guidelines and email/persona segmentation• Leverage insights and touchpoints to optimize lead routing automation and data flow• Mentored marketing co‐op in Marketo operational processes, contributing to their Marketo Engage Business Practitioner certification• Successfully onboarded Goldcast event software for the annual virtual conference, leading to a 99 percent registration rate and 41 percent attendance

• Create and oversee Google Ads for over 10 clients, including strategy, design, implementation, and analysis of ad performance to increase conversion rates, engagement, total clicks, and click-through rates• Develop and implement paid social ad campaigns on Facebook, Instagram, Twitter, and LinkedIn while tracking and managing social media analytics to measure success and optimize performance • Design and manage social media campaigns, from concept to execution, achieving a conversion value of $8,700+ and nearly three times the ROI for one of the most successful campaigns• Generate content and manage the company’s Facebook, Instagram, and LinkedIn platforms, resulting in a 25% increase in followers• Coordinate and administer digital content such as writing blog posts and updating the company’s website to establish brand awareness and maintain a strong company voice• Supervised a marketing intern to ensure the timely completion of assigned tasks while providing mentorship and guidance to support professional growth; shared feedback with leadership to enhance future internship programs

Writing website copy and blog postsCreating Google Ads for PPC marketing campaignsContent creation and social media calendars for Facebook and InstagramReporting on data for monthly web analytics and social media trackingCreate marketing assets for clients on Adobe Illustrator & Photoshop

Lead executive board to achieve chapter goals and create professional environment for general members in a remote settingCollaborate with AMA Boston chapter and other SNHU club organizations to promote networking opportunities and host monthly collab meetingsIncrease membership by 10 members and grow social media following by 59 membersCreate and propose conference budget to bring 4 members to the Virtual AMA International Collegiate Conference 2021

Achieve chapter goals through collaboration with Executive team & general members:Host 5 professional development events with other SNHU club organizations Increase social media following on Instagram by 50 members

Analyze yearly costs and create budgets for general member events Create and present $10k budget proposal to bring 10 general members and 1 advisor to the AMA International Collegiate Conference 2019 in New Orleans, LACollaborate with fellow Executive board members to create Chapter Plan & Annual Report

Advise 4 Manchester high school students on their path to college and success in the Manchester community, also providing positive leadership and guidance as a role model

Promote campus awareness of the SNHU campus recreation department and organize programs and events

Surveil and maintain six lane pool with a maximum capacity of up to 50 persons, practicing active scanning and protection of patrons in and out of the water; also guards summer camps, navy practices, and lap swimmingTeach children ages under 1 years old to 12 years old, providing instruction ranging from basic pool skills to advanced swimming strokes to prepare for swim team