In my role at WorkForce Software, I excelled at transforming strategic visions into compelling narratives:VISION Annual User Conference: Led content creation, including email outreach, landing pages, thought leadership tracks, and executive presentations, enhancing event engagement.Executive Presentations: Partnered with C-suite executives to develop impactful presentations for key events like Sales Kick Off (SKO), ensuring strategic alignment.Generative AI Education: Spearheaded sessions on using AI to modernize marketing strategies and personalize content.Digital Assets: Created Services & Support pages and an Awards & Recognition page, enhancing the customer journey and brand credibility.ABX Pages: Developed customized digital experiences tailored to potential customers, including personalized video messages from the CEO.Customer Stories: Directed initiatives to transform complex customer experiences into compelling narratives.Implementation Guide: Authored the "WorkForce Software Time and Attendance Implementation Guide," providing best practices for system implementation.Experience Gap Report: Produced the "2022 WorkForce Experience Gap Report," offering insightful analyses that influenced industry practices.DemandBase Ad Copy: Developed precise, compelling ad copy for digital campaigns, driving engagement and conversion rates.This role showcases my expertise in strategic content creation, executive collaboration, and innovative marketing approaches.

Designed and modernized the Company’s promotional material, statements of qualifications, requests for information and project proposalsComposed award applications for CAM Magazine Project of the Year, AGC Build Michigan Award, CREW Project of the Year, and Washtenaw Contractor’s Association Pyramid Awards.Represented the Company at tradeshows and conferences. Connected with existing and potential clients through effectively communicating the Company’s project history and experience.Created a monthly company newsletter, highlighting the Company’s ongoing projects, employees, and special events.Managed photography of the Company’s ongoing and finished projects, as well as Company/Client Special Events. Regularly updated Company website using WordPress and PantheonPrepared Project Team client interviews and crafted all coinciding materials.