Megan Leith Email and Phone Number

- Developed local media plans to cohesively support 3 separate campaigns with an emphasis on multi-cultural segments and generating leads- Efficiently allocated $15MM budget across 5 main markets within the state of Florida- Coordinated with account, creative, production, and finance departments to manage client expectations and remain on time and on budget- Exemplified proficient research skills assisting in new business analysis

GREAT LAKES/ NORTHEAST REGIONS & MGD 64/BLUE MOON NATIONAL - Effectively coordinated with local managers, distributors, wholesalers and media vendors to develop customized media plans & excite the industry to help drive volume - Secured over $2MM in incremental funds to support local sports teams - Facilitated in the creation of national brand strategy and target development for new and returning products leveraging marketing objectives, budgets and media research tools - Demonstrated leadership skills and media knowledge while visiting clients and distributors to recommend market specific plans - Planned local media across 15 states through establishing relationships and collaborating with 12 FMM's earning the role as the key contact for IL, WI, MI and MN while managing the overall budget - Initiated continual communication with partner agency to organize details and managed the $3MM NTR budget for the region PACIFIC REGION & MGD/ MGD 64 NATIONAL- Launched a national brand: planned media at multiple levels to accommodate incremental funds and cuts and provided measureable support with weekly competitive analysis- Grew MGD 64 market share through innovative tactics and strategies efficiently utilizing resources to convert both existing and potential consumers to try the brand- Led weekly competitive reports tracking the launch of Select 55 - Managed daily communications between broadcast buyers, outdoor buyers, traffic, production and promotional marketing teams across all MillerCoors brands throughout 5 states