Megan Link Email & Phone Number

San Antonio, Tx, Us

United States

Nyc

•US agency lead of strategy and communications for global consumer technology company across home appliance, home entertainment and mobile communications divisions focused on developing cross discipline integrated campaigns for product launches, creative activations, on-going influencer campaigns, crisis communications and overall brand awareness• Manage account teams, with 25+ direct reports, successfully executing award winning integrated PR and marketing campaigns on a national and… Show more •US agency lead of strategy and communications for global consumer technology company across home appliance, home entertainment and mobile communications divisions focused on developing cross discipline integrated campaigns for product launches, creative activations, on-going influencer campaigns, crisis communications and overall brand awareness• Manage account teams, with 25+ direct reports, successfully executing award winning integrated PR and marketing campaigns on a national and global level• Plan, develop, and activate cross-channel campaigns utilizing celebrity talent, implementing major media events, producing custom digital content, and deploying social engagement initiatives• Develop media strategies across a diverse portfolio of products geared towards multiple consumer segments, to infiltrate lifestyle, business, tech, entertainment and design media• Increase agency revenue through organic account growth, surpassing annual budget goals• Prepare and oversee multi-million dollar account budgets, including management of retainer services and special project funding Show less

Greater New York City Area

Greater New York City Area

• Senior leadership role with a focus on engaging and retaining high-profile clients • Direct & consult on communications strategy including executive platforms for CEOs and other C-suite executives, employee engagement, media outreach, messaging and event strategy• Develop approach, strategy and recommendations for new business opportunities• Leadership and development of junior staff increasing resulting in increased responsibility and understanding • Key clients include:… Show more • Senior leadership role with a focus on engaging and retaining high-profile clients • Direct & consult on communications strategy including executive platforms for CEOs and other C-suite executives, employee engagement, media outreach, messaging and event strategy• Develop approach, strategy and recommendations for new business opportunities• Leadership and development of junior staff increasing resulting in increased responsibility and understanding • Key clients include: Cisco, McDonald's, American Express Show less

As the senior leader of the Events team, I had the opportunity to focus on the long-term growth strategy for the business, making the team an integral part of the Waggener Edstrom offerings. I grew the team from 4 to 8 people and drove revenue to over $1M. - Navigated the agency structure to grow, develop and staff a profitable team while adjusting to agency and business needs.- Event concept and event production experience focusing on tying event activation to coverage.-… Show more As the senior leader of the Events team, I had the opportunity to focus on the long-term growth strategy for the business, making the team an integral part of the Waggener Edstrom offerings. I grew the team from 4 to 8 people and drove revenue to over $1M. - Navigated the agency structure to grow, develop and staff a profitable team while adjusting to agency and business needs.- Event concept and event production experience focusing on tying event activation to coverage.- Implementation of digital and creative strategy.- Vendor, client and account management- On-site support and leadership- Key clients included: Microsoft, T-Mobile, HTC, Target, Bill & Melinda Gates Foundation Show less

In addition to the below, as the team lead, I was responsible for ongoing client relationships and business development, team allocations and staffing, and in the moment problem solving as the events lead at many large scale product launches and trade shows. Additionally, I oversaw all marketing efforts, development of new business materials, client and account team relationships and team development.

I brought Waggener Edstrom client media events to life. From concept to completion, I worked with clients to deliver top-notch event planning and management services. Experience included tradeshows, reviewer workshops, product launches and press conferences for clients like Microsoft, T-Mobile, the Bill & Melinda Gates Foundation and HTC nationwide. This included management of vendor selection and contract negotiations, group travel recommendations, security details, budget and cost… Show more I brought Waggener Edstrom client media events to life. From concept to completion, I worked with clients to deliver top-notch event planning and management services. Experience included tradeshows, reviewer workshops, product launches and press conferences for clients like Microsoft, T-Mobile, the Bill & Melinda Gates Foundation and HTC nationwide. This included management of vendor selection and contract negotiations, group travel recommendations, security details, budget and cost savings/tracking, organizing and archiving event data and files, catering and audio-visual coordination, materials development, onsite management and post conference evaluations. Show less

I was responsible for all aspects of PR for two Microsoft retail solutions - Microsoft Point of Sale and Microsoft Retail Management System. In a 12 month period, I increased coverage by 150%, secured multiple cover stories and drove an increase in sales for both products.

Responsible for all aspects of business PR for the Western region. Focused on earnings announcements, product recalls and crisis communications, store openings and CSR reporting and outreach.

Responsible for all outreach and communications to entire appraisal department of over 10,000 employees. Communications included policy and procedure changes, management of departmental intranet site, speech writing and remarks for Chief Appraiser, and on-going involvement with roll out of new technology solutions for entire division.