Megan Small Email and Phone Number

Leading brand communication strategy and marketing campaign launches across mass channels. Leverage consumer insights to build robust briefs and manage creative agency to build creative that delivers on the unmet consumer need. Head liaison between creative agency, media partners and internal stakeholders (legal, PR, leadership, product) for full-funnel integrated launches (TV, audio, digital, social, etc).

Held various roles within the card acquisition marketing team all under the creative communications arm. Started career focused on post booking communication to brand new cardmembers, explaining features and benefits of the product. Shifted into prospecting communications across multiple channels - direct mail, display, website, etc. Led strategy and creative development for on-going campaigns and served as lead integrator for cross-functional mass marketing campaigns. Keen focus on continuous improvement, using in-market data to optimize creative messaging to audiences partnering with analytics team.