Under the SVP, Investment Management, Megan is tasked with the creation and operations of various research processes for Empire’s primary market areas, including the GTA and GGH in Ontario and select US markets (TX, GA, NC, SC, TN). Megan spearheads product research and analysis, closely monitors industry trends, new developments and acquisitions within Empire’s growth markets, and manages Empire’s existing housing market and economic research databases. Megan manages a team of researchers and co-op students who track the residential housing market, demographic, and economic conditions in Empire’s key markets.

Megan supplies direct research support to the Director and Manager of Market Research, working across multiple geographic markets in Canada and the United States. In the Senior Associate Role, Megan has an increasing ownership in project analysis and assessments and the hiring and management of co-op students who join the Market Research team on a quarterly basis.

Megan supplies direct research support to the Director, Market Research, focusing mainly on land acquisitions across Empire's submarkets in the Greater Toronto-Hamilton Area. Day-to-day responsibilities include a wide range of market research, from regularly compiling and analyzing macro and microeconomic data across Empire's markets, undertaking and contributing to site specific market studies, and tracking future low-rise and high-rise residential land developments across the GTHA.

Megan's role ranged from day-to-day operations of the company, project planning for GIS and data acquisition, social media and marketing, planning policy due diligence projects, and business development including client care and sales. Megan's main priorities included operations and project management for GIS projects, management of the GIS team, and business operations for anything data related.

Megan's day-to-day tasks involved data cleaning and parsing, conversion of PDF and vector data files into geospatial formats, and management and reviewing of land use policies across the Greater Toronto Area (Toronto and York Region). Other job aspects included client support with the MapYourProperty platform and services, and communication with municipalities and public sector organizations which publish open data related to land use planning, residential and/or commercial real estate development, and environmental policies.