Multi-channel Lifecycle Marketing lead for the end-to-end client experience with a focus on top-funnel acquisition and mid-funnel reengagement in support of Flyhomes’ mortgage products and services. This work includes new program pilots, improved data architecture, and various test roadmaps to drive program-level efficiencies.- Drove Lifecycle Marketing’s contribution from new lead to active client conversion through overhauled, data-led campaign strategies.- Fully rebranded, templatized, and relaunched new client onboarding to improve alignment and efficiency between Sales, Sales Ops, and Marketing — driving a historic best performance and direct business impact in meetings booked via lifecycle channels while deploying 30% fewer comms overall. - Overhauled home search listing recommendation experience. Unblocked Iterable’s Catalogs function and launched several changes to improve user engagement, listing design, audience segmentation, and secondary calls to action to install the app, engage with more listings, set up more tours, get pre-approved, and strategize with their agent to close on a home.- Led the effort with 20+ sales, engineering, product, creative, legal, and user research leads to migrate, consolidate, and rebrand 80+ email variations from legacy systems into Iterable to create one centralized platform resulting in significant cost savings and the automation of 90%+ outbound comms.

B2C marketing strategies for 50+ senior living communities. Prioritizing business needs and scaling operations for company growth exceeding 174%, onboarding 33 businesses in under 6 years. ∙ Completed performance-driven trials resulting in the adoption of several advanced technical partnerships. Owned end-to-end project management of proposals, building schedules, routinely communicating statuses, and tracking data with internal feedback to generate measurements for success.∙ Established best practices and advised diverse advertising plans across digital and traditional media channels, including paid social, paid search, streaming audio, print, out of home, broadcast, and direct mail for senior living communities. Launched new campaigns annually within 34 markets across the United States. ∙ Built automation software integration with CRM and webpages. Wrote training resources for a 200+ person sales force. Defined messaging for multiple workflows aligned with each phase of the sales cycle: including lead generation, nurturing, and re-engagement campaigns. ∙ Defined and documented scalable GTM strategies for under development properties. Implemented multiple campaigns aligned to the sales cycle and enhanced training. Coached new team members to manage plans in the pipeline.∙ Designed and executed pandemic response messaging in a highly impacted industry. Built customer trust through a monthly email series, blog content, social campaigns, publishing informational guides, and evolving advertising campaigns in response to rapidly changing protocols. ∙ Cultivated vendor relationships including media buyers, graphic designers, web developers, printers, and public relations firms.

Established relationships with 58 clients and 18 outside vendors as the liaison for our corporate sales and marketing team. ∙ Hosted 105+ monthly and new employee virtual training experiences with a 200+ sales force. Reported to both directors of sales and marketing to streamline communication to our onsite teams.∙ Negotiated a new vendor relationship for collateral resulting in a significant annual cost reduction and reduced turnaround time for these products by an average of 5 businesses days by switching to an on-demand, local print model.

Provided a positive customer experience to over 150 residents daily and supported a team of 3 sales professionals in managing CRM task goals with a database of 850+ prospects and 300+ professional contacts.

Assisted senior residents with daily responsibilities and helped them take advantage of the opportunities available with retirement living.

Advised prospective senior residents on the opportunities available with retirement living, touring them individually through the building and helping them through the move-in process. Worked closely with the Marketing Director, determining marketing strategies and process improvements. Promotion from Receptionist position.

Assisted lead project manager in hosting the Fourteenth Annual KIRO 7 Kids Classic Golf Tournament and Auction while becoming familiar with nonprofit work strategies.