As a devoted marketing technologist, I utilize my insights to successfully facilitate purposeful marketing strategies from concept through execution. Most importantly, I grow a brand's presence while promoting conversions and retention. In my processes, company KPIs are not only achieved, they are surpassed.Frequently called a swiss army knife, my skillset goes beyond the basics. For instance, I've designed and constructed full websites, microsites, landing pages, merchandising positions from concept development to design to the final responsive execution using HTML, CSS and JS. Extending my coding abilities to email, I design and code Litmus tested, mobile-responsive templates from scratch.Being a metrics-focused marketing professional, my approach reflects traditional inbound marketing principals, while cohesively integrating branded email campaigns, organic and sponsored social media, SEO-driven web content and direct marketing to precisely target audiences, at tested frequencies - all while striving to stay ahead of marketing innovations.Utilizing my data analytics expertise, I'm afforded with the ability to create more effective marketing campaigns. Knowing the DNA of a quality user, I use these data points to capture new quality leads and continue to use data collected to retain, win-back and increase the LTV of users.My career has taught me there is truly no right or wrong; no black or white; no fool-proof, go-to when it comes to marketing - it all comes down to a unique core ability of blending science with creativity. While my profile outlines a brief synopsis of my marketing expertise and technical knowledge, what you can’t see is my passion, my innate creativity or my propensity for a good challenge.In so many words - I enjoy what I do and love new and exciting challenges.