Megan E. Hicks Email & Phone Number

United States

Austin, Texas Metropolitan Area

Paris, Île-De-France, France

Orchestrate bi-weekly product launches, managing the entire lifecycle from ideation to executionDevelop comprehensive copywriting handbooks and craft engaging product names and descriptions for a catalog of over 4,000 items, enhancing customer engagement and conversion rates Spearhead the implementation of streamlined data management processes for product management, inventory tracking, and launches, fostering cross-departmental collaboration and operational… Show more Orchestrate bi-weekly product launches, managing the entire lifecycle from ideation to executionDevelop comprehensive copywriting handbooks and craft engaging product names and descriptions for a catalog of over 4,000 items, enhancing customer engagement and conversion rates Spearhead the implementation of streamlined data management processes for product management, inventory tracking, and launches, fostering cross-departmental collaboration and operational efficiencyCollaborate seamlessly with e-merchandising, content management, and social media teams to optimize category mapping and product presentation across all customer-facing platforms Show less

Paris, Île-De-France, France

Developed and enhanced weekly and monthly analyses to evaluate sell-through, revenues, and the success metrics of artworks and special projects Managed and processed over 500,000 data points weekly to generate real-time sales analyses for 182 global luxury stores, wholesalers and e-commerce platformsDeveloped and upheld seasonal launch tools, overseeing the creation of buy book creations, coordinating photos and selling locations, and adjusting allocations to align with buyer… Show more Developed and enhanced weekly and monthly analyses to evaluate sell-through, revenues, and the success metrics of artworks and special projects Managed and processed over 500,000 data points weekly to generate real-time sales analyses for 182 global luxury stores, wholesalers and e-commerce platformsDeveloped and upheld seasonal launch tools, overseeing the creation of buy book creations, coordinating photos and selling locations, and adjusting allocations to align with buyer demandsConducted extensive research to strategize 360-degree product launches and optimize product life cycles for increased market penetration Show less

Santa Monica, California, United States

Led the integration of Marketing & CRM software across 25 long-term projects, ensuring timely project completion within allocated budgets and scopesDirected the execution of targeted marketing campaigns to help clientele drive a rise in lead generation and facilitate expansion in the customer baseSpecialized in consulting multi-million dollar Advertising, Retail, and Product-focused companies, developing innovative solutions based on key performance indicators… Show more Led the integration of Marketing & CRM software across 25 long-term projects, ensuring timely project completion within allocated budgets and scopesDirected the execution of targeted marketing campaigns to help clientele drive a rise in lead generation and facilitate expansion in the customer baseSpecialized in consulting multi-million dollar Advertising, Retail, and Product-focused companies, developing innovative solutions based on key performance indicators (KPIs)Configured Marketing Demographics platforms, improving insights into consumer behavior and enabling data-driven decision-making processes Show less

Austin, Texas Area

Implemented visual merchandising strategies on a weekly basis, aligning with brand guidelines and utilizing selling reports to enhance the retail experienceAnalyzed sales data, product categories, and market trends within a high-value $2.1 million store, providing valuable insights surrounding market potential and brand competitors Developed and executed selling tactics aimed at delivering desired financial results and optimizing product distributionSupported and… Show more Implemented visual merchandising strategies on a weekly basis, aligning with brand guidelines and utilizing selling reports to enhance the retail experienceAnalyzed sales data, product categories, and market trends within a high-value $2.1 million store, providing valuable insights surrounding market potential and brand competitors Developed and executed selling tactics aimed at delivering desired financial results and optimizing product distributionSupported and integrated strategic corporate brand marketing initiatives and promotions Show less

Austin, Texas

Developed graphic design templates, websites, presentations, and brochures to form creative, relevant contentCollected and categorized thousands of pieces of data for 6 long term projects Assisted in the implementation of a new data management platform, ensuring seamless movement and organization of necessary data

Master Of Science, Luxury Management And Marketing

Master'S Degree, Fashion Innovation & Merchandising

Bachelor Of Business Administration, Marketing—Consulting & Analytics

International Marketing