Megan Hegger Email & Phone Number

St Louis, Missouri, United States

Responsible for strategic planning, performance management, business intelligence and customer insights for the Energy Solutions and Business Development organization. Chief of Staff for Vice President of Energy Solutions and Business Development.

I lead a team of data analysts and data scientists supporting Ameren Missouri Strategy. Our team delivers analytics, insights, and predictive modeling to help Ameren Missouri make better business decisions. We also directly support Ameren Missouri’s customer affordability initiatives to streamline processes and keep costs low for customers.

St. Louis, Mo

Lead a team of market research, data analytics and customer affordability professionals.

Lead a team of market research and customer campaign targeting professionals. Established and implemented best practices for Ameren Missouri’s strategic use of SAS marketing intelligence software for customer-facing direct messaging.

St. Louis, Mo

Surface actionable insights and recommendations to improve and evolve Ameren's corporate communication initiatives. Proactively implement customer segmentation model in mass email and social media channels, and summarize findings for key stakeholders. Consult on direct-to-customer campaign design and execution (including several multi-wave initiatives using SAS Campaign Manager) and partner with Data Analytics to develop actionable campaign recaps. Consult with a variety of internal clients on market research needs, including survey development and actionable analysis of findings. Deliver “Voice of the Customer” report-outs based on qualitative analysis of Ameren’s social media mentions, surfacing customer pain points and insights to the appropriate departments and project teams. Identify measurable objectives for various Communications plans and build customized dashboards for tracking and reporting. Develop, document and socialize Ameren's first Mass Email Strategy and corresponding Toolkit for the enterprise.

St. Louis, Mo

Dig into data and surface actionable insights to optimize and evolve Ameren’s digital communication channels. Responsible for strategy, analysis and optimization of digital communications initiatives, including paid digital media (social, display, PPC), customer-facing emails, and web analytics. Selected and implemented new software platforms (social media management, email service provider) to improve workflow and reporting capabilities for the corporation. Introduced tracking and reporting measures where none existed before (email engagement metrics, A/B testing, cross-platform tracking, web scenario analysis, etc.).

Greater St. Louis Area

Initiated, managed and implemented marketing programs to support profit and sales goals. Developed strategic approach and content for digital channels, product videos, retail POP, collateral and internal/external corporate presentations. Managed direct-to-customer campaigns end-to-end, including targeting and fulfillment for email and direct mail tactics. Coordinated 500+ trade show exhibits per year, including 20'x50' SHOT Show experience. Established and executed the brand voice, strategy, content and timeline for all PROPPER social media communities. Responsible for training, coaching and supervision of Marketing Coordinator.

Greater St. Louis Area

Led the strategic development and execution of 360-degree promotions for MARTINI wines and vermouths, including retail displays, sweepstakes/contests, brand partnerships, sales presentations and event activation. Managed the development of brand collateral, web enhancements and social media campaigns for Solutia window films. Responsible for training, coaching, and mentorship of Assistant Account Executive and summer intern.

Greater St. Louis Area

Managed the development and execution of print ads, Free Standing Inserts, in-store displays, interactive promotions and photo shoot prep as the primary client contact for Tony’s frozen pizza and Wolfgang Puck frozen pizza.

Greater St. Louis Area

NGAGE became 4ORCE, which was acquired by Manifest Digital in 2013.

Columbia, Missouri Area

Greater St. Louis Area