Megan Gilson Email & Phone Number

As Director of Content Marketing Strategy, I lead strategy and development of engaging and relevant content that improves customer engagement, builds awareness, and drives sales.-Execute and oversee comprehensive brand and content strategy to drive traffic, engagement, and leads that deliver sales and customer retention-Analyze data and industry trends to create and distribute the content our audience is looking for to then optimize the path to conversion-Cross-collaboration among all teams and subject matter experts to create and distribute an effective content marketing strategy and editorial plan that meets business objectives (ie: guest blogger series, thought leadership webinars) and drives brand to demand-Work alongside the CMO to develop and manage an annual marketing budget and help set annual goals for growth-Build on SEO understanding, content categorization and structure, content development, distribution and measurement to optimize lead conversation and boost visibility, while remaining consistent with our brand voice, style and tone-Create and schedule all content creation and execution for social media channels-Collaborate with Product Marketing to align product messaging to master brand strategy-Provide strategic leadership for creative direction on marketing collateral including decision authority on brand executions-Lead direction on Tier A/B event strategy-Lead development of quarterly Virtual Summits and TeachTown Live events to drive user engagement and new business opportunities-Identify industry awards and media opportunities to maximize brand visibility

As Sr. Manager of Content Marketing, I am responsible for the following:• Accountable for all content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retention.• Collaborate across functions with subject matter experts to deliver an effective content marketing strategy and editorial plan to meet business objectives.• Create the content our audience is looking for and then optimize the path to conversion.• SEO, content categorization and structure, content development, distribution and measurement. • Develop and manage editorial calendar and organization workflows.• Manage content creation and execution for all relevant social media channels. • Formulate questionnaires and surveys, gather information from key industry figures to determine the validity of proposed topics and themes for the business’ content.• Define well-informed topics and themes for content creation.• Integration of content programs with brand campaigns to drive brand to demand.• Planning, coordination and execution of national events.

San Jose, Ca

Responsible for developing, implementing and executing strategic marketing plans for a not-for-profit organization dedicated to promoting positive press for the chiropractic profession. • Managing marketing for the not-for-profit organization and activities within the marketing department• Adhering to the overall marketing strategy for the organization in line with planned objectives• Planning and implementing marketing campaigns to parallel monthly themes• Creation and publication of marketing material • Preparing online and print marketing campaigns• Monitor and report on effectiveness of marketing communications• Work closely with design agencies and assist with promotional resource launches• Maintain effective internal communications among 23,000 + members, corporate sponsors, state associations and colleges

Hasbrouck Heights, Nj

• Assist Executive Editor with all aspects of online publication• Coordinate and conduct interviews• Draft, edit and revise all aspects of newsletter• Conduct research, copy editing and fact checking• Report on production process• Work closely with publisher to ensure deadlines are met

Wantage, New Jersey

• Handle all aspects of selling and promoting products and services• Handle all outgoing and incoming telephone calls• Create and file customer receipts• General customer communications• Generate daily income and productivity records