Megan Gilson Email & Phone Number

As Director of Content Marketing Strategy, I lead strategy and development of engaging and relevant content that improves customer engagement, builds awareness, and drives sales.-Execute and oversee comprehensive brand and content strategy to drive traffic, engagement, and leads that deliver sales and customer retention-Analyze data and industry trends to.

• As Sr. Manager of Content Marketing, I am responsible for the following:
• Accountable for all content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retention.
• Collaborate across functions with subject matter experts to deliver an effective content marketing strategy and editorial plan to meet business objectives.
• Create the content our audience is looking for and then optimize the path to conversion.
• SEO, content categorization and structure, content development, distribution and measurement.
• Develop and manage editorial calendar and organization workflows.

San Jose, CA

• Responsible for developing, implementing and executing strategic marketing plans for a not-for-profit organization dedicated to promoting positive press for the chiropractic profession.
• Managing marketing for the not-for-profit organization and activities within the marketing department
• Adhering to the overall marketing strategy for the organization in line with planned objectives
• Planning and implementing marketing campaigns to parallel monthly themes
• Creation and publication of marketing material
• Preparing online and print marketing campaigns

Hasbrouck Heights, NJ

• Assist Executive Editor with all aspects of online publication
• Coordinate and conduct interviews
• Draft, edit and revise all aspects of newsletter
• Conduct research, copy editing and fact checking
• Report on production process
• Work closely with publisher to ensure deadlines are met

Wantage, New Jersey

• Handle all aspects of selling and promoting products and services
• Handle all outgoing and incoming telephone calls
• Create and file customer receipts
• General customer communications
• Generate daily income and productivity records