Megan Koch Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Remote

- Manage and oversee event planning and development from the ground up, including event logistics, sourcing venues, F&B, A/V considerations, developing the event programming and agenda, coordinating speakers, developing signage, ordering collateral, and managing sponsorships- Lead webinar program development to ensure webinar calendar of 15+ webinars (both original and sponsored content) per calendar year and administer webinars- Lead the sponsor process from prospecting and outreach through contract execution, invoicing, and fulfillment of benefits- Develop and promote sponsorship packages for conferences, digital advertising, and programming- Raise money through the sale of sponsorship packages, including developing and maintaining relationships with existing and prospective sponsors and writing proposals and agreements - Curate leads for sponsorship sales through market research, prospecting outreach and relationship development- Develop a marketing plan for all events and evaluate the financial aspects and return-on-investment for recommended marketing programs - Monitor trends, research and work with contracted digital marketing agency to provide direction for relevant and innovative technologies, social networks, tools and digital marketing strategies to improve event marketing efforts - Serve as project manager on a custom website and association management system build from the RFP process through development and deployment- Create graphic designs for use throughout marketing campaigns and work with graphic designers to fulfill all event related graphic design (digital and print)- Write marketing copy and create & send promotional communications for all events, including the annual conference, regional conferences and chapter events - Create email marketing event campaigns and track all results - Serve as primary contact for team of contractors including web developers, graphic designers, marketing firm professionals and vendors

Washington D.C. Metro Area

- Manage WordPress website updates, conference mobile app development and event microsite builds- Create content, including articles, press releases, and blog posts for association websites and craft marketing copy for email, social media and print communications- Utilize Mailchimp and Informz to plan, develop and design all email communications to members regarding their membership benefits, upcoming events, weekly newsletters, special announcements, and awards programs- Responsible for member acquisition using email, web retargeting, and social media advertising- Manage virtual advertising and event sponsorship opportunities, including outreach to prospective sponsors and fulfillment of sponsorship contracts- Manage calendar of corporate social media accounts, including designing graphics via Canva and copywriting content for use across Facebook, Twitter, LinkedIn and Instagram. Publishing via Hootsuite and Facebook publishing tools- Establish conference brand and event microsite by managing graphic design and web development contractors. Developed and executed an event promotion plan for annual 2020 and 2021 conferences including email, print, and organic and paid social media advertising resulting in 95% registration goal achievement. Was on track to exceed the 2020 conference goal and all previous registration records when the 2020 event was cancelled due to COVID-19 concerns. Exceeded the revenue goal by 35% and number of award entries goal by 31% in 2021- Assist in event planning and coordination, and design and develop conference collateral including signage and handouts

Arlington, Virginia

- Develop a strategic and comprehensive plan to persuade voters to vote for the candidate, including door knocking, community outreach and volunteer coordination- Create a canvassing plan to target thousands of voters - Lead fundraising efforts, including in-person fundraisers, email, and social media campaigns- Develop campaign messaging and collateral, including grip cards, website copy, stickers, yard signs, etc.- Maintain and update campaign website via WordPress- Coordinate campaign team including candidate, core functions team, and volunteers - Develop and maintain a strategic calendar of events

Washington D.C. Metro Area

External Marketing Initiatives: - Manage calendar for and author, edit and publish corporate blog via Expression Engine CMS- Draft, edit and publish corporate press releases via PR Web- Conduct client interviews; write client case studies and success stories and publish to corporate website via Expression Engine CMS- Copyedit white papers, industry reports, data sheets and sales collateral- Write video scripts and assist in video production via Frame.io- Copywrite corporate social media posts and publish via Hootsuite- Design social media graphics via Figma- Draft email copy to promote events, conferences, webinars and written collateral (case studies, white papers, blogs, etc.)- Copywrite and edit website content and publish via Expression Engine CMS, WordPress and Squarespace- Assist in content creation and coordination for annual company conferenceInternal Marketing Initiatives: - Write speeches for company leaders for both internal events and external conferences- Manage internal corporate communications calendar and communicate with employees via Mailchimp- Partner with HR to create compelling corporate collateral for both internal and external audiences

Washington D.C. Metro Area

- Drafted copy for client success stories based off of interviews- Wrote copy for emails associated with multiple on-going campaigns- Assisted in collateral creation for product launch campaigns- Created email templates and conference documents to be utilized by sales representatives- Created and managed marketing calendar for Naviance by Hobsons- Populated Naviance.com and Hobsons.com with appropriate collateral materials and resources via Expression Engine CMS

Blacksburg, Va

- Utilized Hootsuite to manage social media accounts including Facebook, Twitter, and Instagram- Developed social media strategies and newsletters for fundraisers and regular meetings- Facilitated fundraising opportunities through local restaurant partnerships and on-campus sales- Created a marketing strategy for a homecoming campaign using on site-promotion and social media campaigns- Used MailChimp to develop newsletters and weekly emails to be sent to general members and partners

Arlington, Va

- Drafted and edited press releases, blog posts, and executive biographies to be published. - Drafted and edited 10 success stories to be released within a marketing campaign- Developed a corporate brand and marketing strategy for Hobsons- Assisted in coordinating internal events- Coordinated external event and conference needs- Conducted market research on Hobsons, Naviance, Radius, Intersect and Starfish- Created database of hundreds of evergreen social media posts including Facebook, Twitter and LinkedIn- Designed conference agendas and wrote copy for conference handouts- Developed internal communications strategies including email newsletters and displays- Conducted survey analysis and reports for use in marketing campaigns- Edited copy for webpages- Video captioning- Created conference presentations and slide decks

Blacksburg, Va

- Creative and investigative writing, editing, photography. Conducted interviews and worked as a team to brainstorm story ideas and edit articlesFollow this link for a complete list of the articles I have written for The Tab. http://thetab.com/author/megankoch

Washington, D.C.

- Wrote for Sales + Marketing Ideas Magazine- Developed relationships with members and local councils through multiple phone conversations and interviews- Edited materials for newsletters and magazines- Designed flyers using Adobe InDesign to be distributed at promotional events- Conducted phone interviews with members across the country to use in magazine and newsletter articles- Conducted research and compiled membership data on local councils to be used in magazines and newsletters

Springfield, Virginia

- Conducted social media and website analysis using Facebook, LinkedIn, and Twitter analytics- Recommended changes to existing marketing strategies by using Hootsuite to organize social media posts. Recommendations led to a re-designed website and increased social media reach- Developed social media accounts and strategies for company to utilize on their own

Blacksburg, Va

- Developed and maintained customer relationships- Assisted in marketing campaigns by distributing free cups and coupons- Food preparation and maintained a clean work and restaurant environment

Bachelor’S Degree, Public Relations

Activities and Societies: Chi Omega Fraternity, Student Government representative for Chi Omega Fraternity, Member of Executive Board.

High School

Activities and Societies: National Honor Society, Fall 2012- Spring 2014 Freshmen Mentor Program, Fall 2012- Spring 2014 Captain of Junior.