Megan Lynde Email & Phone Number

Phoenix, Az, Us

Scottsdale, Arizona, Us

Ann Arbor, Mi, Us

• Managed and led a team of Coordinators to provide marketing support and activation for 375+ corporately owned stores• Facilitated the go-to-market plans of all national and local marketing initiatives to optimize store-level execution and customer experience• Identified local sales building opportunities and develop marketing calendars for seven corporate markets, to maximize store-level profitability• Led ROI-positive direct mail campaigns, including testing, segmentation, strategy, and creative oversight, successfully driving topline sales• Drove market growth by creating and deploying strategic marketing plans for target markets, new and realigned units, and other opportunities• Oversaw financial, legal, and vendor activities, including budget management of ~$5M annually, contract execution, and local partnerships

Ann Arbor, Mi, Us

• Create company-wide processes to prioritize, align and calendarize domestic initiatives with leadership and key stakeholders​• Bring visibility to resources required internally to develop and launch initiatives for optimal execution at the store level​• Improve and accelerate the process to launch all company-wide US market initiatives• Support and streamline enterprise projects by providing project teams with best practices and processes• Track and report project KPIs to bring visibility to leadership

Ann Arbor, Mi, Us

• Develop and execute the strategy to bring all national promotions to the US market• Collaborate with a robust cross-functional team (@Retail, Product Innovation, Supply Chain, Advertising, Digital Operations, Field Marketing, Training, IT, and more) to ensure marketplace activation • Develop and manage print campaigns and national store kits to support national promotions• Analyze data of the top company initiatives, and communicate key business insights and strategies to senior leadership

Ann Arbor, Mi, Us

• Strategize and execute marketing strategies for 59 corporate stores to help Domino’s achieve our mission to become #1 in every neighborhood• Coordinate local events and grand openings to foster brand engagement with the local community• Report and present market research, insights, and business recommendations to head of operations, head of marketing, and affiliated teams• Collaborate with agency partners, media, and vendors to implement local and national promotions

• Promoted my showcase at “RAW Artists”, and generated positive ROI from the event• Crafted a business and marketing model to build brand awareness, fulfill commissions, and generate profit

Boston, Ma, Us

• Led projects to analyze KPIs and introduce more efficient sales processes from these insights, which increased our sales team’s closing rate by 5%• Created branch-wide employee training material on how to leverage Liberty’s 9,000 partnerships and programs• Strengthened interpersonal skills by building relationships with thousands of customers across the country

Elgin, Il, Us

• Instructed elementary school students on the fundamentals of drawing and illustration

• Conducted social media campaigns featuring staff and volunteer testimonials• Produced digital and print marketing collateral to generate fundraising pledges and promote special events• Integrated digital marketing content across social media channels and event-promoting platforms to increase event awareness and attendance

Mesa, Az, Us

• Interviewed and wrote testimonials featuring individuals from domestic violence and homeless shelters included in weekly e-newsletters to key stakeholders• Established partnerships with local businesses to prospect donations for fundraising events• Coordinated and managed special events and donations to maximize guest experience and funds raised

• Managed and instructed a class of ASU freshmen in the course “W. P. Carey 101” to educate students on business best practices and student resources provided by Arizona State University and W. P. Carey • Created and led weekly lessons, presentations, and in-class activities to encourage participation, engagement, and student retention within the W. P. Carey School of Business

• Trained employees on front-of-house and back-of-house procedures to provide exceptional customer service