• Managed multiple growth initiatives for new product, TurboTax Live, across marketing, product, analytics, and support.• Co-led cross-functional competitive intelligence team, driving key business decisions.• Developed messaging playbook for COVID-19 during tax season; presented to leadership and cascaded for rapid execution.• Launched tax hub website and SEO strategy to position product in front of 20M consumers searching for "tax expert near me."• Piloted end to end test of 24/7 tax expert availability, resulting in 9% increase in customer satisfaction.• Contributed to quarterly, 1 and 3-year strategic planning.• Developed end to end tests boosting SKU retention 16% in Tax Year 2019. Identified key cohorts, mapped the customer journey and increased personalization throughout the funnel.

• Developed positioning and messaging to communicate value of all Services offerings.• Managed sales enablement, training 50+ BDMs on a widely used pitch deck, new customer stories and customer lifecycle graphics. • Created library of internal content, including pitch decks, FAQs and playbooks. Authored explainer videos, data sheets and web pages for Workday.com.• Executed messaging and communications strategy for Microsoft partnership. Worked with product, alliances and C-Suite to develop press releases and video content for announcement at annual customer conference.

• Oversaw new solution launch of Workday Professional Services Automation. Conducted market research to develop messaging, buyer personas, pricing and SKU packaging. • Presented product pitch deck at analyst briefings and user conference to 100+ attendees. Trained 250+ AEs on pitch deck at sales kickoff and internal product summits.• Collaborated with corporate marketing team on demand generation and PR campaigns. Created content for web, emails, events, analyst reports and social media.• Developed and promoted customer stories, data sheets, white papers, infographics, blogs, pitch decks, and product videos. Optimized all web content for search (SEO).

• Managed marketing and sales readiness, planning, and product updates across all Financial Management applications.• Developed buyer personas for the CFO and Chief Audit Executive. Used insights to focus messaging and content strategy and to train 50+ account executives.• Drove messaging and sales enablement for audit, controls, and global financial management capabilities, producing heavily utilized sales kits and training videos.• Developed content strategy and coached presenters for 70+ Financials sessions at annual customer conference in 2014 and 2015.• Managed naming, messaging, pricing, and AppExchange launch of Financials integration to Salesforce.com.

Performed market analyses and informed corporate strategy for Fortune 500 companies.Functional consulting projects: Marketing/Brand strategy, Go-to-Market strategy, Market Sizing, Competitive Intelligence, Growth strategy, and Supply Chain Analysis. Selected engagements:• Growth strategy for leading Pharmacy Benefits Manager (PBM)• Revenue Enhancers and Product Innovation assessment for health insurance company• Global Market analysis for leading pre-filled syringe company• Brand Strategy/Co-branding for a protective gear manufacturer• Supply chain strategy for CPG and F&B supply chain optimization consultancyResponsibilities included:• Managed multiple project timelines, research, and goals to meet client needs. Owned projects accounted for more than 20 percent of 2013 revenues.• Conducted competitive intelligence interviews with stakeholders at Fortune 500 companies across education, pharmaceutical, and health care technology verticals.• Worked with the firm’s largest health care clients, managing project proposals and scoping, deliverable construction, and delivering presentations to leadership teams.

AWR Lloyd provides in-depth strategic and financial advisory services to clients in the energy, mining, and metals industries in the Asia-Pacific region.• Established database of hedge funds and investor networks in Asian energy and mining sectors• Conducted industry analyses to locate emerging markets for potential investment via Bloomberg• Drafted PowerPoints for clients seeking foreign energy investments

VWR International is a global laboratory supply and distribution company.• Managed accounts in VWR International's Education and Research Segment. Territory included the Scripps Research Institute, Sanford-Burnham Medical Research Institute and Salk Institute.• Generated over 70 leads per month across 250-lab territory; managed follow-up and distribution

CleanTECH San Diego is a non-profit membership organization formed to accelerate San Diego as a leader in the clean technology economy.• Crafted press releases, corporate statements, op-eds, bios and PowerPoints for CEO's speaking circuit• Solicited press coverage for summer events and the Smart City San Diego initiative• Contributed to social media/website strategy and content generation

Prospect Journal is an online platform that includes academic essays, op-eds, interviews, photo essays, and a blog. As Staff Writer and Senior Editor (2010-11), I produced and managed content related to Spanish-speaking countries and international security. As Editor in Chief (2011-12), I hired and managed five regionally and topically specialized Senior Editors to diversify content. • Recruited and managed over 35 writers (domestic and international) and five Senior Editors for UCSD's largest undergraduate research journal• Implemented formal policies for writing team and increased online publication to four times per week• Worked with executive board to establish Marketing and Finance teams, plan 200-attendee campus events and drive strategic social media and funding initiatives