Serve as the product owner of the eGift and Gift Card product lines. Accountable for driving continuous improvement to existing product line, and identifying and executing on new opportunities. Collaborate cross-functionally with Operations and Supplier Relations on new revenue opportunities, vendor management, and process optimization.

Developed product lines through competitive research, cost & price/margin analysis, product and packaging concepts, timeline management, and creation of multi-channel marketing & sales materials.• Achieved 307% growth in sales of the Busy Buddy line: from $1.4 million in 2005 to $5.7 million in 2009.• Chaired the development & implementation of Premier’s B2B & B2C website, accounting for over $1.1 million in sales in its first year.• Created promotional seasonal sales programs which resulted in an average incremental sales growth of 20%.• Overhauled merchandising options for all products within the first 6 months of employment.• Organized and executed the 06/07 Premier catalog 2 weeks ahead of schedule.

Assisted in the sales growth of the company via product design, education and development of the national sales force, and a multi-channel communication plan. • Achieved 35% growth in sales: from $1.7 million in 2001 to $2.3 million in 2003. • Collaborated on the development and execution of the annual product line (~1,000 skus) and physical catalog.• Assisted in the development and training of over 30 company and independent sales reps during annual National Sales Meeting.• Organized, coordinated, and participated in 5 artisan events throughout the country in order to foster stronger ties with sales representatives, clients, and collectors.• Consulted in the design concept, layout, and merchandising of 3 permanent corporate tradeshows; managed an average of 6 tradeshows a year.