Marketing Communications Specialist
Salt Lake City, Utah, United States
• Directs strategic marketing campaigns executing content creation, team collaboration, SMO, ad/media buying, and analysis of platforms with over 10,000 combined followers• Served as project manager for the 'UEN Digital Locker Campaign' leading a team of 12 to create a full-service campaign comprising of social media, newsletters, website development, promotional items, video production, graphic design, PR, and content curation.• Generates written content (articles, news items, etc.) and edits copy for multiple teams within UEN• Tracks and reports monthly social media analytics using Buffer, Facebook, Instagram, Pinterest, LinkedIn, and Twitter insights• Conducts research to determine target markets, effective messaging, and popular content• Manages the editorial style guide for public-facing communication